Mamas & Papas is set to open 19 new concessions in Next stores across the UK.
The nursery brand already operates 14 concessions with the fashion retailer, on top of 22 standalone stores.
Eight of the 19 new Next concessions will be based in Maidstone, Chelmsford, Crawley, Oxford, Ipswich, Peterborough, Cheltenham and Poole.
The locations of the remaining 11 stores are to be announced at a later date.
The expansion is expected to create up to 200 jobs. New joiners will be able benefit from Mamas & Papas’ new employment benefits, including maternity, adoption, paternity and shared parental leave policies.
“The pandemic showed us just how much our customers missed visiting our stores,” Mamas & Papas chief operating officer, Nathan Williams said.
“Whilst we adapted with virtual services and served our customers online, there’s simply no substitute for the quality and depth of experience you can create with bricks and mortar.
“That’s why we’re currently investing so significantly in opening new space across the UK and accelerating the growth of our store estate further this year with new and existing concession partners.
“Combined with our growing online business, this will help us make our award-winning range of products and services more accessible to more new and expectant parents across the UK and continue to build our unique brand.”
On 1 April 2022, Mamas & Papas opened a 1,270 sq ft concession at Next’s new Atria Watford location – the first store to combine its new beauty hall concept with home and fashion.
Source: Retail Gazette