Mamas & Papas launches new collection with heritage brand Laura Ashley
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Nursery brand, Mamas & Papas, has partnered with home and lifestyle brand Laura Ashley to introduce a brand-new collection of travel solutions, interiors, and baby apparel. The 49-piece range is now available across the brands’ international stores and online.
Taking inspiration from Mamas & Papas’ innovative product design and Laura Ashley’s timeless prints, the carefully curated collection includes baby and toddler apparel, nursery interiors including bedding, and a selection of classic toys including a Rocking Horse and Ragdolls.
The range also includes two of Mamas & Papas’ best-selling travel pushchairs – Airo and Ocarro. The versatile pushchairs have been re-imagined with vintage Laura Ashley prints whilst retaining Mamas & Papas’ much-loved modern design aesthetic.
The partnership follows a busy period of brand collaboration and expansion for Mamas & Papas, including the announcement of its relaunch in Australia as part of a long-term ambition to become the global nursery brand of choice.
The clothing range is priced at £12-£35, toys at £10-£109, interiors product at £29-£89 and the travel range at £39-£949. The collection will be available online at lauraashley.com and mamasandpapas.com, in Next UK stores, and in Mamas & Papas stores worldwide including Taiwan, Greece, Hungary, Middle East and Philippines.
Nathan Williams, Chief Executive Officer at Mamas & Papas said:
“As a like-minded brand with a strong British heritage much like our own, partnering with Laura Ashley demonstrates our ongoing commitment to providing parents and parents-to-be with unique products that are both stylish and highly practical. We look forward to launching the collection in-stores globally as well as online, delivered by the guidance and support of our expert colleagues.”
Sonia Kelly, Product Director at Mamas & Papas, said: “With a shared belief in the art of storytelling and a common commitment to exquisite detail, Mamas & Papas and Laura Ashley are the perfect pairing. Delving into Laura Ashley’s illustrious archives, we have selected iconic prints that could be re-imagined for a new generation and brought to life in a collection of heirlooms of the future.”
Carolyn D’Angelo, Senior Managing Director, Gordon Brothers Brands and President of Laura Ashley Global said: “As we celebrate 70 years of Laura Ashley, we are continuing to grow our network of carefully selected and likeminded global partnerships to celebrate our iconic prints from the past 7 decades. With family and home at the heart of both brands, this new partnership with Mamas & Papas is a perfect fit to introduce the Laura Ashley brand to new consumers with a special collection that we hope will be loved for generations to come.”
About Mamas & Papas
Mamas & Papas is one of the UK’s leading and longest established specialist high street nursery brands, with over 40 years’ experience. Its range of British-designed, award-winning products includes nursery furniture and interiors, pushchairs, clothing, equipment and toys. As a multi-channel retailer, the Huddersfield based company has 53 stores and concessions across the UK and Ireland, supplies over 100 trusted stockists and operates a fast-growing online business. The company also sells in over 30 countries worldwide through a network of franchisee and distributor partnerships.
About Laura Ashley
Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. Currently, Laura Ashley offers a complete range of lifestyle products, including home furnishings and accessories, women’s sleepwear and accessories, children’s apparel, and hospitality experiences. For additional information, visit www.lauraashley.com
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