I am asked this question a lot. The short answer is no, you don’t have to. Facebook (which also owns, Instagram, Messenger and WhatsApp) has their own FREE scheduling platform called Creator suite. Here you can schedule for multiple accounts including Instagram posts, Facebook Posts, IGTV posts, Insights, reply to messages, Rights manager and you can even edit live posts from there.
Facebook is constantly updating its platforms, meaning a lot of the 3rd party platforms often play catch up tech-side. There are also many things you cannot do in 3rd party scheduling platforms, for example, you can’t schedule a poll or a watch party. Twitter also own Tweetdeck, a free scheduling platform, where you can also reply to messages and see your notifications.
If you are set on using use a scheduling platform, we would recommend Social Pilot as you have the added option to schedule Linkedin and Google My Business posts, and download monthly reports.