Having been cancelled last year due to Covid, it was great to see so many brands and buyers for the toy industry turning out to the much anticipated Toy Fair at Olympia this week.  

This year’s event saw more than 260 exhibitors launching exciting new toys that will become the must-have products for 2022. 

The team from Nursery Online attended on day one and were struck by the number of exciting new nursery and pre-school toys as well as many eco-friendly options. It was also lovely to see Rainbow Designs’ Talking Paddington voted winner of the presitgious Editor’s Choice Award (marmalade sandwich, anyone?)

Toy Fair is the UK’s largest dedicated toy, game and hobby trade exhibition, one of the key events for the nursery industry and plays host to hundreds of exhibitors, from startups to some of the biggest toy companies, launching thousands of new toy lines.

Toy Fair’s Hero Toys 2022 represent the toy ranges likely to be most popular in the year ahead and this year’s winners include popular licenses – Spider-man, CocoMelon and Hey Duggee – as well as range of products that represent family play and STEM toys, including a medical science kit.

Some of our favourites for the nursery and pre-school sector included:

  • Yookidoo bath toys
  • Willsow plantable children’s books
  • The So Pure range from Sophie La Girafe
  • The Penguin Musical Wobbler from Hape
  • The new Koala range from Taf toys
  • The Ride on Bus from Indigo Jamm
  • The new colour ranges and collections from Scrunch Kids
  • The new plush collection from Kaloo

We are going to feature more on these collections over the coming weeks so watch this space!