Iconic toy brand Little Tikes welcomed media, influencers and celebrity Gemma Atkinson, Gorka Marquez and their daughter Mia, to an exclusive breakfast event to celebrate the launch of the brand-new Little Baby Bum range of toys.

Guests were invited for a first look at the full range of toys on Sunday 9 February where they were treated to entertainment from performers of the Little Baby Bum stage show who were singing the recognisable nursery rhymes. There was also cookie decorating, soft play and guests were able to have their photo taken on a 180-degree photo booth.

Little Tikes launch event

Guests were invited to pose for a picture with Twinkle the star and Buster the Bus, who were at the event for an exclusive meet and greet. The Little Baby Bum toy range, which is available to buy from littletikes.co.uk, amazon, Argos and Smyths, features musical storybooks, a Wheels on the Bus Scoot and Twinkle the Star and Buster the Bus plush, all aimed at engaging and educating children through music and play.

Andrew Turner, acting Head of Marketing UK for Little Tikes, said: “We had a fantastic morning celebrating the launch, we wanted to pull out all the stops to showcase this much-loved range and it was great to see so many children playing with the new toys and meeting Buster and Twinkle! We’re confident the products will be a huge hit!”

Little Tikes was proud to kick off the launch with Hamleys and bring the Little Baby Bum brand to life at the Finest Toy Shop in the World. The launch is now being supported by a robust PR, social and media strategy.