Red Castle Capitalises on Cocoonababy Fame

Newborn Essentials

There’s no denying the fact that consumers take note when a celebrity or influencer shares their favourite products. Those must-have newborn essentials that go viral on social media can increase consumer demand and drive brand sales.

And Red Castle’s Cocoonababy has picked up quite the celebrity following in recent years.

In Demand

Indeed, Model Abbey Clancy and Professional Footballer Peter Crouch proudly announced the arrival of their newborn son to the world, using a picture of Jack nestled snuggly in a Dreamy Cloud Cocoonababy.

I’m a Celebrity star and former Miss England, Amy Willerton, also chose to reveal the news that her daughter Demelza had been born, to her then 354,000 followers, with an adorable black and white snap of her newborn in a classic white Cocoonababy.

Cleaning-mad influencer and author, Sophie Hinchcliffe’s two tots, Ronnie and Lennie, were both regularly seen by her 4.1-million Instagram followers in their cocoonababy nests when they were under 3-months old on her accounts, @MrsHinchHome and @HenryHinch.

Plus, other celebrity fans of the award-winning cocoonababy nest included One Show Presenter, Alex Jones, who recently gave birth to her daughter Annie. She shared images of a Leaf Patterned Cocoonababy on her Instagram stories when Kit was a baby. Former-JLS band member Aston Merrygold; Susie Verrill – influencer and wife of Olympian Greg Rutherford; BBC Breakfast Dietitian and @mummynutrition, Nichola Ludlam-Raine; together with Irish stage and TV actress, Lisa Dwan, have all been seen on social media benefiting from using the daytime lounger with their little ones.

The Cocoonababy – For Baby’s Comfort and Development

Designed with healthcare professionals, Red Castle’s Cocoonababy ergonomic cocoon is used by thousands of parents worldwide to assist newborns during their first months (from birth to approximately 3 months) and help ease the transition from mummy’s tummy to the ‘outside world’.

The Cocoonababy can be used as a daytime lounger and provides a comforting, reassuring, womb-like surrounding through its slightly inclined, semi-foetal cushioning, which gently angles baby’s hips to limit reflux and also aid baby’s digestive system.

It’s safe, lightweight and easily portable to keep baby safe, comfortable and close by. It can be used room-to-room in the home or popped in the car to take out when visiting family or friends near or far.

Key features of the Cocoonababy include:

  • An adjustable wedge that adapts as baby grows
  • Reduce startle reflex
  • Reduce gastric reflux and colic
  • Limit the risk of flat head syndrome
  • The Cocoonababy® foam is protected by two removable, breathable and washable covers: a waterproof protective cover, and a fitted cotton sheet
  • For use from birth to around 3 months, or until baby begins to independently change its position throughout the night
  • Dimensions: 69cm (L) x 40cm (W) x 19cm (H)

Matchy Matchy

When a new parent or parent-to-be falls in love with a fabric design, they want to purchase all the matching items together, without hunting in-store or online for other items in the range.

That’s why it makes sense for retailers to offer customers both the Red Castle Cocoonababy portable daytime lounger and its much loved Babynomade multi-use blanket in a beautiful, co-ordinating Happy Fox design.

This adorable design, featuring cute foxes, hedgehogs and stars on a soft white background is the perfect purchase for parents who want a neutral fabric with a subtle, contemporary design.

Red Castle creates innovative, high-quality products that meet the needs of parents and babies. With a child’s well-being at its core, Red Castle’s products are stylishly designed and ethically created for comfort and safety. 

Find out more.

About Red Castle

Red Castle is committed to creating products of the highest quality, with a child’s wellbeing and safety at its core.

Red Castle’s hero product, the ergonomic Cocoonababy® cocoon was originally designed for premature babies in hospital neonatal units. This product has evolved and now exists in a size for full-term babies. It is used in a great many homes by thousands of parents as well as in maternity clinics and hospitals, helping babies adapt to life outside the womb.