Amawrap adds new Leopard Print to its Baby Sling range


Take a walk on the wild side with Amawrap’s beautiful new Leopard Print Baby Sling. Amawrap baby wraps have been carefully developed with both parent and baby in mind. Made from 100% natural cotton, Amawrap is soft and supportive, lightweight and luxurious. The range includes beautiful prints in core colours as well as an organic cotton offering, buttery soft on newborn baby skin.

Trusted by thousands of parents worldwide and with hundreds of 5-star reviews, the Amawrap has been recommended by The Independent, The Green Parent, Juno, Mumsnet, The Metro and more. Amawrap has also been certified as a Hip-Healthy baby carrier by the IHDI: “The International Hip Dysplasia Institute recognises that Amawrap has developed products that consider the importance of healthy hip development during infancy. This is especially important during the early stages of hip development in the first few months after birth.”

With a heritage in babywearing culture, Amawrap exists to give parents access to the benefits babywearing brings with our range of high quaility, stylish, 100% cotton products made in the UK; products which are known for being eco-friendly, stylish, and most importantly promoting the wellbeing of the parents and babies.  Being made in the UK means that stock can be sent out at speed and allows pricing and margins to remain competitive. Founder, Shabs Kwofie explains: “Something that we pride ourselves on is that our products are made exclusively in the UK. This goes a long way to minimising our carbon footprint, safeguarding both the quality of our products and the fabulous people who make our wraps, and supporting other local businesses.”

The versatility and the one-size-fits-all nature of Amawrap’s baby wraps means that everyone can get in on the babywearing fun and it also makes a wonderful gift to very appreciative parents! We want all parents and carers to get the benefits from babywearing and skin-to-skin contact, without compromising on style.

A Brief History of Amawrap

Amawrap is a long-established, family-owned business with the founders’ family ancestry and roots embedded within babywearing cultures. For centuries both Shabs and her husband’s ancestors, being of South Asian and African descent, used wraps to tie their babies to them and carry their babies around.  Founder, Shabs Kwofie says: “Culturally for us, this practice has gone back generations so you can be assured that you are in safe hands. (As well as the stringent UK/EU safety testing, of course!) Our on-site sling experts are here to answer any questions you may have and support you at all times. Due to all of this, you will find that Amawrap’s integrity and reputation amongst parents is second-to-none.”

Suffering from the baby blues after the birth of her daughter, Shabs starting using a handmade baby wrap to help get her out of the house. She realised that, not only was it pulling her out of the ‘fog’, she was also getting local attention for her wrap. “Before long I started getting orders from other new mothers! I started researching the scientific benefits of skin-to-skin contact not only for baby but for mum too. The orders piled in and Amawrap was born!


For more information on stocking the range of Amawrap products, which also includes wipes and maternity wear, contact