Taf Toys

The Nursery
United Kingdom

Taf Toys – an award-winning nursery brand

Taf Toys specialise in creating developmental infant toys that help create a smoother parenting experience. Striving to aid an ‘Easier Parenting’ journey, it is easy to see why this Taf Toys strapline resonates with parents across the globe, and from the very first product collection Taf Toys has developed a close relationship with focus groups and researchers to ensure their products align with parent’s ever-changing needs.

Recent offerings such as the Koala Daydream, North Pole and Mini Moon Collections have received great accolades from within the nursery industry and consumers, with wins including ‘Best Infant Developmental Range’ in the PPS Awards, and Gold awards in both the ‘Made for Mums’, and ‘Made for Mums Toy Awards’ – both of which are voted for by parents, whilst reviews consistently praise the brand’s high quality manufacturing and on-trend designs. Supported with beautiful lifestyle photography, strong gift packaging and professional video content, Taf Toys’ retailers have access to many persuasive assets to assist sales and strengthen consumer appeal whether on shelf or online.

Taf Toys’ current best-sellers

One of Taf Toys’ strengths is in their varied offering. Highly popular items include Taf Toys’ unique baby books that can be attached to the pram for new-borns or used free-standing – perfect for tummy-time and visual development. These make popular baby shower gifts whilst at the impulse purchase level the Mini Moon, Cheerful Cloud and Kimmy Koala Rattles are delightful, easy to grasp first baby toys that possess strong shelf appeal.

Pram toys are a strong category for many nursery retailers and the timeless Mini-Moon collection features two particularly popular items. The Mini Moon Pram Mobile which clips onto any hood features three soft rattling toys with a chime bell and teether for little ones on the go, whilst the Mini Moon Pram Arch with universal attachments offers cute companions for baby to kick and reach when in the pram, both of which are perfect if trying Taf Toys for the first time.

Taf Toys are also highly regarded for their stylish, thickly padded and feature-packed baby playmats and gyms. Stand out performers are the innovative Musical Newborn Cosy Gym (winner of the Independent’s ‘Best Buy’ 2020) which offers a drawstring option to create a cosy comforting space for new-borns, the All Around Me Gym and the I Love Big Mat in Soft Colours offering an oversized playmat ideal for multiple children.

Taf Toys new developments for 2020

Autumn sees the introduction of the unique All Around Me Activity Hoop. This multi-stage developmental aid grows with baby from birth until they are on the move, encouraging them to strengthen their senses and muscles in readiness for crawling. This easy to assemble floor hoop offers 24 developmental activities that can be adjusted to match baby’s development, including high contrast images for new-borns, and brightly-coloured panels and fine motor toys to engage baby whilst they practise tummy time and reaching.

Also new is the Mini Moon Take to Play Gym, an update of a previous favourite which offers an ‘on-the-go’ gym with foldable legs and a convenient handle, with the addition of a double sided fabric panel to house the cute activity toys. Taf Toys will be further expanding their range of books for AW20 with two adorable pram books – ‘What does Paul wear?’ and ‘Where is Joey?’ offering sensory exploration, textures and peek-a-boo features with a handy clip for safe attachment when out and about.