This year saw Silver Cross unveil its first car seat collection, designed to make car safety simple.
The launch followed the brand’s survey of 1,000 parents, which revealed more than half found car seat shopping confusing.
To help simplify the process, Silver Cross launched four new car seats offering solutions from birth to 12 years, allowing parents to easily select the correct one for each stage of their child’s development.
For added reassurance, the collection is supported by a unique Car Safety Made Simple mobile app.
Available to download on the App Store and Google Play, it links to a QR code on each car seat and provides a simple step-by-step installation guide, so parents know their car seat is fitted safely and correctly.
Safety and comfort
The Silver Cross car safety collection incorporates pioneering safety technology, while high-tech fabrics offer the utmost in comfort.
All four products share a standout look and feel with the softest fabrics, diamond quilting and ergonomically contoured design.
A breathable natural bamboo fabric that’s super soft to the touch is used throughout the collection, while the three early stage car seats have a removable padded bamboo insert, which can be adjusted as little ones grow, ensuring they’re always comfortable.
Silver Cross Car Safety Collection
Dream Infant Carrier
- i-Size-approved compatible when used with the Dream i-Size base
- Height: 40-85cm
- Weight: Birth to 13kg
- Age: Birth to approx 9-12 months
- Compatible with Silver Cross prams and pushchairs
- i-Size car seat with 360 degree rotation
- Height: 40-105cm
- Weight: Birth to 18kg
- Age: Birth to approx 4 years
- Group 1/2/3 car seat
- Weight: 9kg-36kg
- Age: Approx 9 months to 12 years
- Multi-stage design grows with your child
- Group 2/3 high back booster
- Weight: 15kg – 36kg
- Age: Approx 3 years to 12 years