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Ergobaby
Founded in 2003, Ergobaby is dedicated to building a global community of confident parents with smart, ergonomic solutions that enable and encourage bonding between parents and babies. They offer a broad range of baby carriers, swaddlers, nursing pillows, sleep products and their newly updated Metro Compact City Stroller.
Every Ergobaby baby carrier supports baby in a hip-healthy “M” shape position, at all stages and in all positions, including outward-facing, and their Omni 360, Original and 360 carriers are all certified ‘back-healthy’ by the AGR of Germany along with the Metro Compact City Stroller which is the only stroller on the market to hold this accreditation.
But it’s not just ergonomics that Ergobaby is known for, the brand’s commitment to innovation, and to developing products that fit into families’ daily lives seamlessly, comfortably and safely, make them a firm favourite with UK parents. Each product is created by teams of parents, babywearing educators, doctors and designers, all working to create products which stand apart from the crowd for their comfort, ease of use and quality.
These quality credentials are backed up by the 10-year ErgoPromise guarantee, formalising what parents have known for years, that the quality of Ergobaby carriers mean that they can still be relied upon even after years of use. Applicable to all carriers purchased from authorised retailers since January 1st 2017, it promises to replace affected baby carriers or send spare parts free of charge in the event of material or manufacturing defects.
Key products for 2020:
• The newly updated Metro Compact City Stroller: compact and light enough to take you everywhere you need to go, and tenderly designed for the ultimate in cosiness and care.
• The best-selling Omni 360 baby carrier: the perfect all-rounder, the Omni 360 offers all four carry positions, is suitable from newborn (7lb), without the need for an insert, through to toddlerhood (45lb), is easy to use, and offers superlative comfort and ergonomics for both parent and baby.
• The newest addition to the range the Embrace baby carrier: specially designed to keep newborns close, the Embrace combines the softness of a baby wrap with the ergonomic comfort of Ergobaby’s award-winning carriers.
Baby Tula
Ergobaby and Baby Tula: two brands, sharing one mission.
What initially started as two parents’ quest to find a baby carrier that best suited their lifestyle—one that wasn’t just ergonomic and comfortable, but more reflective of their style—has blossomed into a global company working towards empowering families of all kinds on their individual parenting journeys.
Ergobaby and Baby Tula believe that together we are better equipped to spread the message of babywearing to a broader audience, with a greater variety of options for parents and their families.
New releases of colourful designs or limited and luxurious special editions, like the Signature Collection of Baby Tula, clearly demonstrate how passion, functionality and the feel for harmonious style combine well with baby carriers. Baby Tula is a growing force in the babywearing community and their unique approach and design aesthetic has built a robust social following.
North abentley@ergobaby.co.uk / South nlawrence@ergobaby.co.uk