|In its phenomenal 23 years in the industry, it has become a trusted and recognised name with buyers, manufacturers, retailers and parents. As the first and only UK distributor to partner with independent retailers via a unique click & collect service, and offer dedicated on-the-road sales support to all retailers, it comes as no surprise to see Cheeky Rascals recognised as a key leader and influencer within the nursery sector.
From one simple vision to source great products to make life that little easier for UK families, Cheeky Rascals has enjoyed significant growth, nurturing an enviable portfolio of brands. These include Lascal, the brand behind the ingenious Buggyboard, luxury pushchair brand mima, pioneering sleep brand Love To Dream, the genius Potette and many more.
Cheeky Rascals’ success continues to grow with an increase in staff this year and the continued development of its own brands; home-safety brand Fred and revolutionary baby-carrier brand, Izmi and the addition of the Owlet Smart Sock which tracks baby’s heart rate and oxygen levels. Not only has Cheeky Rascals firmly made its stamp in the industry both nationally and globally, it also takes pride in its social responsibility, giving back to local charities though donations, time and hands-on support.