Lilliputiens launches imaginative toy range to the UK
Belgian toy brand, Lilliputiens, launches its much-loved range to the British market this Spring.
Reimagining children’s favourite toys and games, the brand prides itself on its core beliefs that every toy should be smart, sparkling, innovative and support bonding for every child.
My First Farm
New to John Lewis this spring, the engaging My First Farm, will teach little ones all about important farm life in a truly charming way, as well as Noah’s Ark, a delightful collection of soft toys that tell the traditional story of Noah and his Ark full of animals!
My First Farm includes six classic farmyard animals: Ignace the donkey, Simon the pig, Rosalie the cow, Yvon the sheep, Paulette the chicken and Gaspard the duck. Of course, these four-legged creatures are well looked after by Farmer Fons, who drives around on his trusty tractor whilst caring for the lively livestock. Suitable from 18 months, children will enjoy discovering the cheerful hustle and bustle of life on the farm, making up countless stories and learning as they go.
As children’s confidence and ability grows, they are also encouraged to think where in the farm each animal should live, as the pull-down farm wall features the different characters habitats, such as a pond for Gaspard the duck and a muddy zone for Simon the Pig! Further to this, the colourful farm is easy to transport anywhere, thanks to the handy closure clasp and handle.
Noah’s Ark Soft Toy Set
Another hero product in the collection, Lilliputiens’ Noah’s Ark Soft Toy Set comes jam-packed with 12 animals, Noah and his wife, and, of course, the Ark. Suitable for children of 18 months plus, the set includes exciting compartments and activities for little learners to explore. This adorable group of toys is perfect for endless creative play and of course, inspiring love of all furry friends – great and small.
Catherine Van Crombrugge from Lilliputiens commented: “We are so proud to present our beloved toys to the UK, both The First Farm and Noah’s Ark will guide children through their very first animal adventures, giving them charming opportunities to get to grips with four legged (and winged!) friends. The bright colours and striking designs will delight both little and big for years to come, there is always something to discover with Lilliputiens!”
Lilliputiens is passionate that every product in the collection should be versatile to offer a number of creative play time options, from imagination-inspiring toy sets that grow with little ones’ expanding minds, to plush dolls with exciting hidden, sensory features to discover, this is a brand with a big personality.
My First Farm | RRP £45.50
Noah’s Ark | RRP coming soon
Lilliputiens is the story of two ”Made in Belgium” enthusiasts. Created in 1995 by two friends, the brand has embarked on a quest to create the very best soft toys. Mission accomplished! Today, the Lilliputiens family has grown and continues to delight with its colour pallets, range of materials and its universe populated with fantastically endearing characters. Welcome to a world of discoveries and early learning, where creativity is king!