Thrive International, Inc. has announced its acquisition of the LÍLLÉbaby brand, the award-winning brand that designs baby carriers known for their function and comfort. Ian Schaffer, who has more than 40 years in the industry, will take over as Chief Executive Officer immediately, using his experience in the juvenile industry to expand the LÍLLÉbaby’s reach in the USA and internationally, while continuing to further develop its product lines.

LÍLLÉbaby joins an impressive family of lifestyle baby brands, Moby Wrap and Petunia Pickle Bottom, both of which have seen significant growth under Schaffer’s strategic leadership since being acquired in 2019.

Schaffer commented, “We are excited to welcome the LÍLLÉbaby brand as the latest addition to our growing brand lineup. LÍLLÉbaby’s innovative products will bolster Thrive’s continued growth, as key personnel of LÍLLÉbaby will be joining Thrive’s best-in-class management team. Thrive International is an energetic and growing company with dynamic brands that enable us to achieve multi-channel global business across stores and e-commerce. Through strategic expansions, we’ve also been able to secure a large and loyal consumer base, which, together with our strong commitment to innovation, will drive Thrive’s further expansion around the globe.”

The LÍLLÉbaby operational structure will fold into the current Thrive International Inc.’s structure, while its products will continue to be sold through major retailers and specialty stores, as well as online.   

About LÍLLÉbaby

Rooted in the Scandinavian values of quality of life, honesty, and a love for nature’s beauty, LÍLLÉbaby’s mission is to empower families with comfortable, innovative products that inspire adventures and nurture the bond between parents and children. The recipients of many awards, including a 2019 Cribsie, a 2019 Family Choice Award, and a 2019 National Parenting Product Awards, among others, LÍLLÉbaby strives to build a STAMME, or community, of parents and innovative products designed to offer the best babywearing solutions for all families, everywhere. For more information about LÍLLÉbaby, please visit their website.

About Thrive International, Inc.

Thrive International, Inc. is a dynamic, global company with a growing portfolio of top-name brands headlining a significant presence in the juvenile industry. Thrive features a well-established network of manufacturing and distribution partners, with international operations.

Lillebaby carrier

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