Lansinoh has announced the launch of a new Birth Preparation & Recovery range, to help support new mums during postnatal recovery.

This new range is an essential collection of products, which can be used as a four-step routine to help mums avoid the discomfort that comes during and after birth. The Birth Preparation & Recovery range includes an Organic Pre-Birth Preparation Oil, Post-Birth Wash Bottle, Organic Post-Birth Relief Spray, a, and Cold and Warm Post-Birth Relief Pad.

The move into the maternal health space comes as research shows that 71% of new mums experienced discomfort or pain while breastfeeding. 1 in 4 of these mums reported that pain relating to their birth directly impacted their ability to breastfeed [1].

Lansinoh’s founder Resheda Hagen, said: “I am so delighted to see this extension of products for new mothers from Lansinoh. It has always been my passion to help women through the challenges of early motherhood, and this is one more way for Lansinoh to help new mums thrive in their new roles.” 

Organic Pre-Birth Preparation Oil

The Organic Pre-Birth Preparation Oil (£12.99) nourishes and conditions the external skin of the perineum and facilitates perineal massage, which promotes skin elasticity to allow more stretch at birth. The oil can be used 3-4 times per week from 34 weeks pregnant. The unique blend of 100% natural and organic ingredients helps to moisturise the skin and is enriched with a nourishing blend of organic jojoba, sweet almond, and apricot kernel oils.

Organic Post-Birth Relief spray

The Organic Post-Birth Relief spray (£14.99) is formulated with a unique blend of herbal ingredients to cool and calm the perineal area after childbirth. It has been clinically tested to help soothe and relieve discomfort during post-birth recovery. It has also been gynaecologically tested to be suitable and kind for sensitive skin. The 360° sprayer allows gentle and easy hands-free application from any angle, enabling mums to reach areas of discomfort more easily.

Post-Birth Wash Bottle

The Post-Birth Wash Bottle (£9.99) provides gentle, hygienic cleansing for stressed, tender areas and more comfortable bathroom trips. When filled, the Post-Birth Wash Bottle can hold 360ml of water and has an angled spout to help cleanse hard to reach areas. It features an ergonomic design with retractable spout and waterproof travel bag for portability and discretion.

Cold and Warm Post-Birth Relief Pad

Lansinoh’s innovative Cold and Warm Post-Birth Relief Pad (£13.99) o­ffers combination therapy for targeted, repeated relief after childbirth. Use cold to provide relief from perineal, haemorrhoidal or C-section discomfort. Used warm, it can be applied to the abdomen for soothing relief from postnatal uterine cramping. This reusable pad is non-toxic and safe to use while breastfeeding.

“Our new Birth Preparation & Recovery products are simple, safe, and backed by research and guidance from experts,” said Katie Bourdillon, PhD, of Lansinoh’s new product development team. “Our process relies heavily on the input of mums and healthcare providers alike and includes rigorous testing protocols to ensure the highest standards of quality and safety.”

Lisa Craven, UK Marketing Manager at Lansinoh, said: “We are so excited to launch our new Birth Preparation & Recovery range, to help new mums to prevent and combat pain during and after giving birth. As expectant mums, we are so focused on preparing for the baby that we often forget about our own well-being and birth recovery. Perineal trauma during childbirth is such a common problem, and yet there is a worrying lack of conversation around the issue. This lack of conversation means that new mums aren’t fully aware of how to prepare for the fourth trimester, but also their own recovery during this period – which may leave them with unrealistic expectations of their own recovery after giving birth.”

For more information, visit https://lansinoh.co.uk/pages/contact-us and select ‘trade enquiry’.

[1] UK survey involving 1000 women (Bourdillon et al 2020)

About Lansinoh

Lansinoh has been supporting mums for almost 40 years. Famous for its award-winning Lanolin Nipple Cream, Lansinoh® offers a comprehensive range of breastfeeding, pumping, and birth preparation and recovery solutions in more than 60 countries. Lansinoh is committed to sustaining future generations and has pledged to become climate neutral by 2030.

Visit https://lansinoh.co.uk/ for the full range of products and more information or follow on social: @lansinohfamily.

About Lansinoh

Lansinoh was founded by Rasheda Hagen in 1984 to offer breastfeeding women a safe and effective alternative to the highly cosmetic products that were available for nipple soreness – a major reason for failing to establish successful breastfeeding relationships.

When mums choose to breastfeed, Lansinoh believes they should have the support and encouragement they need to experience all its benefits, and ensure baby feels the same. We’ll always take our mothers seriously and their needs personally, creating high-quality products mums want and can trust as they nurture their babies and develop a special bond only formed in motherhood.

Giving nothing but breast milk is recommended for about the first six months (26 weeks) of a baby’s life. After that, giving a baby breast milk alongside family foods for as long as mother and baby want, will help them grow and develop healthily.

Visit https://lansinoh.co.uk/ for the full range of products and more information or follow on social: @lansinohfamily.

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