Kit & Kin, the award-winning sustainable nursery brand co-founded by Spice Girl Emma Bunton, will see a collection of its leading lines sold in-store and online at Waitrose and John Lewis.

The partnership reflects the brand’s strong growth in the UK market as demand for sustainable everyday products continues to rise.

Kit & Kin’s multi-award winning nappies, nappy pants, plant-based wipes and biodegradable nappy sacks are now available in store and online at Waitrose. The hypoallergenic eco nappies are the most accredited on the market and have been a huge hit with parents looking for a more environmentally friendly alternative to standard nappies, without compromising on performance. Made with sustainable, plant-based materials, they’re kind on baby’s skin and to our planet. The impressive eco credentials, coupled with the unique and super cute animal design prints, mean they are set to be a popular choice for Waitrose shoppers.

The new partnership with John Lewis has secured presence in two of the iconic retailer’s biggest stores, Oxford Street and Bluewater, as well as at The agreement will see the brand’s reusable nappy range, as well as the certified natural skincare collection, on sale at the flagship stores and online. The original eco nappies and clothing will also be available online from a later date.

Designed to offer parents a truly sustainable reusable nappy, the Kit & Kin reusable cloth nappy is made from recycled materials and each one rescues two plastic bottles from landfill. The inner layer is 100% plant-based and super soft on baby’s skin, while providing maximum absorbency during the day or overnight. Parents can choose between three of the brand’s much loved animal designs: fox, tiger and zebra.

Speaking about the new partnerships, Kit & Kin co-founder Emma Bunton said:

“We are thrilled to announce our hero products will now be available at Waitrose and John Lewis, two of the nation’s most loved and trusted retailers. With their commitment to values such as sustainability, community and waste reduction, the ethos of both brands truly resonated with Kit & Kin, making these partnerships the perfect fit. It’s an amazing opportunity for us to reach even more parents up and down the country and I hope they love using the range.”

These are exciting partnerships for Kit & Kin, as it continues to see significant growth in the UK market. The brand is delighted to now have five major retailers on board including Boots, Tesco, Ocado as well as John Lewis and Waitrose.

John Lewis and Waitrose customers will be pleased to know that Kit & Kin products give back through the Kit & Kin Foundation. Every purchase helps to protect acres of threatened rainforest, a vital ecosystem that provides clean air, lifesaving medicines and safe havens for some of the world’s most endangered species. The foundation also supports women and children living in these areas with educational scholarships, family planning clinics and healthcare.

About Kit & Kin

Established in March 2017, Kit & Kin was created by co-founders Emma Bunton, Spice Girl, TV and radio presenter and UNICEF ambassador, and Christopher Money, Director of Product Development who brings over 15 years’ experience developing mother and baby products for some of the world’s leading brands.

Kit & Kin is the recipient of 30 industry awards, including the Absolute Design Award and Best Babies Toiletries Collection from Junior, Loved by Parents’ Best Ethical Brand and Best Nappy Design, and The Beauty Shortlist’s Best Eco Nappy.

Kit & Kin uses natural, nourishing, eco-friendly and sustainable ingredients and materials to offer families a range of safe and effective everyday products via convenient and hassle-free monthly bundles delivered to your home. All products in the range are clinically and dermatologically tested to ensure they’re mild and kind to use on your skin.

For every 10 Kit & Kin nappy subscriptions, they’ll purchase and protect one acre of rainforest through the World Land Trust. These vital eco systems help provide clean air, lifesaving medicines and safe havens for some of the world’s most vulnerable wildlife.