With Black Friday looming, Kit & Kin, the sustainable, B Corp certified nursery brand co-founded by Spice Girl Emma Bunton, is offering families the opportunity to make a big difference to our planet (and big savings too).

Kit & Kin’s 2022 Black Friday campaign focusses on rainforests by doubling its contribution to the World Land Trust, the organisation that is dedicated to rainforest conservation and counts Sir David Attenborough as one of its patrons. New customers will also enjoy £20 off.

Speaking about the initiative, Emma Bunton said:

“At Kit & Kin we are passionate about helping to look after the world our children will grow up in. Thanks to our incredible customers, we have already saved thousands of acres of trees through our partnership with the World Land Trust, and we hope the Black Friday event will allow us to save even more. With every customer subscription personally saving five trees, think what a difference we can make! Saving money and rainforests at the same time, what’s not to love?!”

With Kit & Kin, parents don’t have to choose between saving money or the planet, as this campaign does both. During the promotional period (Tuesday 22nd – Tuesday 29th November) Kit & Kin will double its normal donation to the World Land Trust to help purchase and protect acres of precious rainforest, a vital ecosystem that provides clean air, lifesaving medicines and safe havens for some of the world’s most endangered species.

Having already saved thousands of acres of trees through its giving back programme, to which each subscription personally protects 5 trees, the brand wants to use the Black Friday event to emphasise the importance of its partnership with the World Land Trust.

Kit & Kin proudly donates to the World Land Trust all year round and has done so since launching in 2017. From the carbon neutral factory producing its eco nappies to the sustainably sourced ingredients used across the product ranges, the purpose-led brand is dedicated to putting the planet first and this year’s Black Friday initiative certainly reinforces its strong eco credentials.

The thoughtful offer will apply site-wide at kitandkin.com (except existing subscriptions) from Tuesday 22nd – Tuesday 29th November. Simply use code BF20 at checkout.