Kit & Kin Celebrates Choice for Reusable Nappy Week and Beyond.

This Reusable Nappy Week (25th April – 1st May), sustainable babycare brand Kit & Kin is celebrating the power of choice. As the only eco nappy brand to provide both reusable and disposable options, Kit & Kin’s unique offering allows parents to test, learn and find out what works best for their family’s lifestyle – without the pressure of choosing a side.

Co-founder Emma Bunton says: “At Kit & Kin we believe in providing parents with all the eco-friendly essentials they need to make the choice that works for them. If there’s one thing I’ve learned from being a mum, it’s that you have to do what feels right for you!”

Whatever they decide, be it a mix of the two or finding a favourite, customers can rest assured that they’re making a positive choice for our planet. Every Kit & Kin product is made using sustainable, plant-based materials and funds the protection of acres of precious rainforest, helping to build a cleaner, greener world for us all.

About Reusable Nappy Week

Now in its 22nd year, Reusable Nappy Week has garnered international awareness with manufacturers, retailers, nappy libraries, councils, NGOs and parents all taking part – and 2022 is gearing up to be one of the biggest in its history. 

The Kit & Kin cloth nappy is one of the most eco-friendly on the market, with every nappy rescuing two plastic bottles from landfill. The core is made entirely with soft, natural fabrics, ensuring that baby’s bottom only comes into contact with plant-based materials. Hemp and TENCEL™, a material derived from sustainable tree pulp, are kind on delicate skin and up to 50% more absorbent than cotton – keeping bottoms dry for up to 12 hours. Hypoallergenic and dermatologically tested, the Kit & Kin reusable nappy comes in one size, with a choice of three super cute animal designs, and is suitable from birth onwards (8lbs+ /4kg+).

Kit & Kin’s eco disposables have equally impressive credentials. Multi-award winning, hypoallergenic and eco-friendly, the brand’s original nappies are better for baby and for our world. Produced in a carbon neutral plant, the nappies are made using sustainably sourced, plant-based materials, including FSC certified fluff pulp, and wrapped in sustainable packaging. They’re also bursting with innovative features to guarantee the very best performance, with a flash dry layer to instantly absorb and lock away wetness, and patented channel technology to evenly distribute liquid around the nappy for up to 12-hour leak protection.

Commenting on Kit & Kin’s unique nappy offering ahead of Reusable Nappy Week, co-founder Christopher Money said: In a category often polarised between two camps, Kit & Kin’s inclusive approach has resonated widely with parents wanting to do their bit for the environment, but without sacrificing on performance or convenience.

“We encourage parents to try out both the original eco nappy and our reusables to find the option that best suits them. Lots of our customers use a mix of the two, and they love the fact that they can buy them both from the same trusted brand. Making life that bit easier for families while helping to protect our planet is exactly what we’re all about at Kit & Kin, and we’re very proud to be making a difference.”


Reusable nappy – £14.99 (special offer from April 25th – May 1st. Usual RRP £19.99)

Eco nappies – £8


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About Kit & Kin

Established in March 2017, Kit & Kin was created by co-founders Emma Bunton, Spice Girl, TV and radio presenter and UNICEF ambassador, and Christopher Money, Director of Product Development who brings over 15 years’ experience developing mother and baby products for some of the world’s leading brands.

Kit & Kin is the recipient of 37 industry awards, including the Loved by Parents’ Best Ethical Brand and Best Nappy Design, The Beauty Shortlist’s Best Eco Nappy and Best Babies Toiletries Collection from Junior.

Our Commitment To You:

Kit & Kin uses natural, nourishing, eco-friendly and sustainable ingredients and materials to offer families a range of safe and effective everyday products via convenient and hassle-free monthly bundles delivered to your home. All products in the range are clinically and dermatologically tested to ensure they’re mild and kind to use on your skin. 

Our Commitment To The Earth:

For every 10 nappy subscriptions, Kit & Kin purchases and protects one acre of rainforest through the World Land Trust. These vital eco systems help provide clean air, lifesaving medicines and safe havens for some of the world’s most vulnerable wildlife.

For every acre of rainforest that the brand purchases through WLT, 50 trees are protected (which in turn create 76,000 tonnes of water and protect 130 tonnes of carbon).