Online children’s retailer KIDLY is celebrating half a decade of providing families with the best products for 0-5s, all in one place.

Marking this achievement, KIDLY has pledged to donate 5% of sales from its birthday week to Family Action’s Creating Happy Memories campaign, which inspires families to develop new skills and interests together to strengthen family bonds after the challenging last year.

Alongside the charity donation, KIDLY will be offering deals on six of their most-loved brands throughout the week, including Little Dutch, Liewood, KIDLY Label and Kids Depot. Customers can also enjoy giveaways and interactive social media games, all with the aim of creating an online party feel. All 5th Birthday details and deals can be found here.

KIDLY Founder James Hart said: “Celebrating a 5th birthday is a fantastic milestone for any business, especially after such a turbulent year. The last 12 months have been tough for many of us and our birthday felt like a great time to give something extra to customers and our charity partner, Family Action. We’re proud to be supporting their amazing Creating Happy Memories  campaign, which will make a huge difference to so many families this summer.”

This donation is part of a wider initiative from KIDLY’s Family Fund.


KIDLY is a modern kids (0-5 years) fashion and lifestyle store founded by ASOS first employee and ecommerce director, James Hart. Launched in May 2016, it brings together 200+ brands and its own label, in one easy to shop place. Focusing on new product discovery, curated collections and fast and friendly service, KIDLY is challenging traditional children’s retailers by offering parents products that are design-led, genuinely useful and complement their own personal style, with real-time help during waking hours from a team of parents. Created by parents, for parents, every product also spends time with a real family to ensure the style always has substance.

About Family Action

Registered charity number: 264713

Family Action is a national charity committed to building stronger families and brighter lives. Since the charity was founded in 1869, it has continued to help children and families overcome the challenges they face through a wide range of practical, emotional and financial support. It offers free and immediate support to adult family members through its national helpline.

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