Online kids’ retailer KIDLY will be donating stock and returns to the London-based family charity, Little Village, throughout 2023.
KIDLY Ltd, the online kids’ retailer for 0-5s, is increasing its eco commitments with a new charity partner for the coming year. In an ongoing drive to embed sustainability throughout its supply chain, KIDLY will be donating samples, remaindered stock, plus a large number of new and returned clothes, toys and kids’ equipment to Little Village’s network of London–based baby banks and support hubs.

In addition, KIDLY has already donated 100s of toys to Little Village this Christmas. And to add practical support, KIDLY employees have been volunteering at Little Village’s baby banks, sorting and packing donations, ready to ship to families in need. 

Speaking about the partnership Lydia Edwards, Little Village’s Corporate Partnerships Manager, said:

“We’re really pleased to be partnering with KIDLY during 2023. We’re often short of stock – and volunteers – and if we don’t have either, we can’t help anyone. Knowing we’re going to get a constant flow of great quality new items from KIDLY, all year, will make a real difference to so many families.”

“There’s so much to admire about Little Village: they’ve got sustainability at their heart and the way their baby banks support families in need is really inspiring,” said KIDLY CEO and Founder, James Hart. “As a business, we constantly strive to make sure nothing we make or sell goes unused and we’re always trying to find ways to help young families, especially the most vulnerable. So we’re very excited about this new partnership and the good it will do this coming year.”

KIDLY's team of volunteers at Little Village

KIDLY is a modern kids’ fashion and lifestyle store for 0-5s, founded by ASOS’s first employee and e-commerce director, James Hart. Launched in May 2016, it brings together 300+ brands and its own brand – KIDLY Label – in one easy-to-shop place. The focus is on new product discovery, curated collections and fast and friendly service, with every product tested by a real family. KIDLY challenges traditional children’s retailers by choosing products that are design-led, genuinely useful and that complement parents’ own personal style, with real-time advice during waking hours from a Live Chat team of empathetic fellow-parents.
About Little Village
Little Village supports families with babies and children under five living in poverty across London. They run a baby bank network, collecting, sorting and passing on pre-loved clothes and equipment.  Parents are also supported by a dedicated signposting and guidance team, who offer advice and links to other services. In addition, they work with families to share their stories and campaign to fix the systems that trap them in poverty. Since they launched in 2016, they’ve supported over 25,000 children across London.