The Medela Freestyle Flex has been the brand of choice from reality stars Millie Mackintosh and Lucy Mecklenburgh in recent Instagram photos.

Joining the social conversation surrounding breastfeeding, new mums Millie and Lucy shared ‘mum life reality’ and ‘multitasking motherhood’ with their followers.

Both using Medela’s Easy Expression Bustier, the new mums are making the most of having their hands free whilst they pump using the lightweight Freestyle Flex.

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Multi tasking #motherhood 💗

A post shared by Millie Mackintosh (@milliemackintosh) on Jul 11, 2020 at 8:58am PDT

The Freestyle Flex is an innovative pump that is lightweight and simple to use, whilst including smart technology which also cleverly connects to the MyMedela app, helping to track progress and patterns. It charges via USB, providing up to 2 hours on a single charge.

Designed with mum in mind the Freestyle Flex, which has a closed system, comes with the brand’s revolutionary PersonalFit Flex, a unique oval-shaped breast shield that offers a truly personal fit for mums. The soft and flexible rim is clinically proven to get 11% more milk. 

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Mum life REALITY.. Trying to eat my lunch that’s going cold, rocking him so he naps and pumping his next feed … now I know why women need to be great multitaskers, I wish I was an octopus 🐙😆😅🤦🏽‍♀️🍼💙👶 but look at him 🥰💙

A post shared by Lucy Mecklenburgh (@lucymeck1) on Apr 29, 2020 at 5:08am PDT

Medela’s Marketing Manager, Charlotte Price, commented:

‘We are always so pleased to see any new mum using the Freestyle Flex and making the most of its fantastic technology, but to also see it being endorsed by celebrity mums is very exciting! The Freestyle Flex is great for fitting into busy lifestyles as it is so lightweight yet powerful, great for pumping anywhere at any time. The Easy Expression Bustier also transforms the pumping experience as it enables hands free pumping, perfect for the multitasking celebrity mums!’