Kabode launches into the UK market with a partnership retail listing on JoJo Maman Bébé, with both brands aligned aligned in their commitment to caring for the environment.
All ranges are made with organic cotton, better for children and better for planet as it works with nature and not against it, meaning less chance of skin irritation too. Products also contain wool, scientifically proven to improve the quality of sleep, as well as bamboo which is super breathable, absorbs moisture and is naturally hypoallergenic. The current ranges include fitted sheets, duvet covers, pillowcases and quilts.
Two of the five Kabode design collections – Rainbow and Wildlife – will be available across the JoJo Maman Bébé ecommerce sites from 16th August, and a sector specific marketing campaign for the brand will launch and be communicated by the JoJo team from mid-September.
Kabode Founder, Humayun Ahmad, said of the partnership:
“Seeing Kabode listed on JoJo Maman Bébé is testament to the quality and product range we have created. We are thrilled that in just a year since conception of the brand that the range will be accessible to the JoJo customer. As a parent myself, I strongly believe in the value of exposing my children to new experiences, actively encouraging them to discover more about themselves and to have confidence in their own ideas, and this is what Kabode designs are all about, offering our children exposure to colour and engaging imagery, helping them tap in to their own creativity and now all of JoJo’s customers can enjoy what we know will enhance their children’s creativity and sleep experience…we know that a good nights sleep can create the best start to the next day.”
Kabode is also pending B Corp status (to be officially reviewed mid-August) and is a proud member of 1% For The Planet, meaning that 1% of its annual sales are donated to environmental non-profit organisations. This aligns with JoJo Maman Bébé which became a Certified B Corporation in 2016, cementing its business ethos as a force for good. Careful choices in production partners, global suppliers and materials align with Kabode’s belief that even a small shift can help influence a big change in the world, for the children and parents its products are created for, as well as the environment they live in.
The Kabode range is available at www.kabode.co.uk, and JoJo Maman Bébé
Further collections available include Alphabet, Ankara and Robot.