Juratoys has announced it is to join the MapedGroup. The brands Janod, Kaloo, and Lilliputiens as well as the brands distributed by Juratoys join Maped’s portfolio of brands Maped Picnik, Maped Creativ, Maped Office, Helix and Helit.
Founded in 1947, Maped is an independent, French, family-owned brand that designs and manufactures school, colouring, writing, and office supplies, as well as creative play kits and nomad food containers. The group distributes its brands in more than 120 countries, has 17 commercial subsidiaries worldwide, and generated 75% of its sales with exports. Maped commits to education every day by developing intelligent and sustainable products—with more than 3,500 active references and 150 new products per year—that everyone can benefit from.
Juratoys is a French group that has been designing and distributing games and toys for over 50 years. Its brands are recognised for their design, quality of materials used, and educational values, which contribute to children’s development. Juratoys manages over 1,400 references under its brands and pursues an intense innovation policy. The group relies on an international distribution network and is represented by commercial subsidiaries in Germany, Italy, Spain, the United Kingdom, and the United States.
About the Merger
The merger reinforces the vision shared by both companies around awakening and developing children’s talent, with the shared mission of providing them with the tools and games essential to their fundamental, academic, and playful skills. The newly formed group will accelerate the development of a sustainable global offer entirely focused on the essential learning of the developing child.All of the group’s brands share the same target and values. They will continue their development while respecting their organisational autonomy.