Joie has been developing car seats for many years and will always strive to be forerunners when it comes to providing the very best in car seat design and safety.

As the most up to date safety standard is now R129, the brand has made the decision to update its range of seats to bring them in line with the new standard – and the latest to the party is none other than elevateTM R129.

The R129 standard offers upgraded improvements in the way seats are tested – including side impact testing as standard as well as using the latest crash test dummies with increased sensors that more accurately represent the effects of a crash on a child’s body.

Gradually the ECE R44 standard will start to make its way out of the market and eventually all seats sold will be made to the new R129 standard. But don’t panic – if parents’ current seat is R44, it is still safe, but if they are starting to think about upgrading then the R129 certification is definitely the one to go for.

ElevateTM R129 is a great option for parents looking for a high-backed booster for their growing traveller. Suitable from 76cm – 150 cm (that’s approximately 15 months to 12 years), it has a well-marked, coloured installation path and dual lock offs making it easy to install with a vehicle’s 3-point seat belt. From 76 cm to 105 cm (about 15 months to 3.5 years) elevateTM R129 has a soft padded harness to keep little ones comfortable and safe, and from 100-150 cm (about 3.5-12 years) simply move them to the vehicles seat belt.

ElevateTM R129 is also i-Size certified when in the belted booster mode and has a handy GrowTogetherTMheadrest and harness that adjust simultaneously – so no fiddly rethreading needed.

Comfort is key with elevateTM R129 – ideal for the summer months, it has ventilated sides as well as a plush, memory foam seat pad so those longer journeys will be a breeze. And in case of those messy mishaps, elevateTM R129 has removable, machine washable covers – phew!

RRP £80

About Joie

Joie is a global baby gear brand founded in 2011 and its products are designed with families at its heart. All Joie products are rigorously tested to the highest European standards.

Joie works hard to educate consumers about the importance of car seat safety and the benefits of using rear facing car seats and the European i-Size standard.

Joie cares deeply about the wellbeing of children – but it’s more than that – we treasure the importance of families and work hard to champion their values, their welfare and their futures. This means that profits take the backseat, and instead Joie’s focus centres not only on our customers’ families, but on our employees’ families, our community’s families, and the earth that we all enjoy.

Joie is the United Nations Global Partner for Road Safety through their UNITAR program (United Nations Institute of Training and Research)

  • Joie products are designed to grow up with users from birth onwards and are feature rich with every necessity and special upgrades
  • Each product features superior quality aluminum and steel; high-grade, pure and undiluted metals; top-of-the-line plastics; and tough durable strength fabrics
  • Every piece of every product goes through extreme testing at each stage of the development and manufacturing process
  • During development, stroller and buggy canopies, reclines, brakes, fold mechanism and push bar adjustments are tested over 3,000 times
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