New from nursery brand, Joie, comes ‘savvy’ – its first ergonomic baby carrier.

With 4-in-1 carrying positions, savvy is designed to offer baby optimal support and a change of scene – while giving baby the comfort of being kept close. 

Hugging, not lugging.

Joie aims to make parents lives easier by creating imaginative and innovative designs and the savvy boasts clever magnetic buckles on the shoulder straps that will make putting it on and adjusting the straps a doddle, with no twisting or extra pairs of hands necessary.

Keeping baby cuddled in comfort is a priority, so Joie has carefully engineered a design that will cradle every precious cargo’s naturally C-shaped spine, hugging them in their favourite foetal position that’s best for both snuggling and developing. 


The optimal support of savvy lets little one sit smart in an ergonomic M-shaped position that promotes healthy spine and hip development, certified hip healthy by the International Hip Dysplasia Institute. Mindfully designed, savvy will keep baby calm and comfortable, curled up close with reduced pressure on tiny hips and backs. 

Made from super soft cotton, savvy has been crafted to be extra gentle to baby’s skin and even has a handy sun hood and windshield to keep them sheltered from the elements. Clean-up is easy with a removable absorbent bib, but for those mega messes, savvy can be used in the washing machine.

Key Features of savvy

  • Careful engineering cradles infants’ naturally C-shaped spine, hugging them in their favourite foetal position 
  • Lighten the load with a smart and secure strap that distributes weight evenly and adjusts easily for a fine-tuned fit. 
  • Optimal support lets little ones sit smart in an ergonomic M-shaped position that promotes healthy spine and hip development, certified hip healthy by the hip dysplasia institute. 
  • 4in1 carrying positions gives baby optimal support and a change of scenery all while keeping them close 
  • Easy to take baby in and out 
  • Clever autoclick™ magnetic buckles on the shoulder straps allow parents to easily put on and adjust the carrier by themselves
  • A handy sun hood lets baby take in bright days 
  • Clever windshield keep chills at bay on a breezy day 
  • Soft but sturdy support cradles little heads so even the tiniest babies can snuggle up securely 
  • Shoulder strap adjustment buckle slides smoothly 
  • Silky mercerised cotton is crafted to be extra soft against delicate baby skin 
  • Cleanup is a snap with a removable absorbent infant bib that pops o‑ 
  • Breathable fabrics 
  • Airy, lightweight fabrics allow baby’s skin to breathe easy 
  • 5 to 16 kg (approx. 3 years)
  • Model: V1907AA Dimension: W 35-76 cm x L 61-91 cm Waistband: 56-148 cm Weight: 0.97 kg Usage: 3.5 to 16kg Certification: EN 13209-2:2015
  • RRP – £100
  • Available from 12 July 2021.

About Joie

  • Joie is a global baby gear brand founded in 2011 and its products are designed with families at its heart. All Joie products are rigorously tested to the highest European standards. 
  • Joie works hard to educate consumers about the importance of car seat safety and the benefits of using rear facing car seats and the European i-Size standard. 
  • Joie is the United Nations Global Partner for Road Safety through their UNITAR program (United Nations Institute of Training and Research.)
  • Joie products are designed to grow up with users from birth onwards and are feature rich with every necessity and special upgrades
  • Each product features superior quality aluminum and steel; high-grade, pure and undiluted metals; top-of-the-line plastics; and tough durable strength fabrics
  • Every piece of every product goes through extreme testing at each stage of the development and manufacturing process
  • During development, stroller and buggy canopies, reclines, brakes, fold mechanism and push bar adjustments are tested over 3,000 times.

For more details visit the website: 

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