Joie’s i-Size booster, the i-Traver, has scored highly in the latest round of ADAC safety tests, earning a 1.9 ‘Good’ rating. 

German company, ADAC is well known for being one of the most important and rigorous testers of child car seats in Europe. Their tests use extreme speed and loads that exceed European Standards so parents can be sure that if a car seat has scored well with ADAC, it’s one of the safest seats to buy. 

Strong, safe and simple to install, the i-Traver, locks in and loads up in a snap with extra firm ISOFIX points, plus belt install. Made from super-strength steel, the ISOFIX connectors keep a tight grip on safety, locking the seat firmly into the vehicles anchor points and keeping the child’s seat securely in place no matter what bumps their adventure may encounter. 

The i-Traver is simply loaded with i-Size upgrades, putting safety on all sides with Guard Surround Safety side impact protection panels. Fixed on the exterior of the seat, they absorb the force of a crash impact before it can affect precious cargo. 

Ensuring every adventure stays on the safe side, Joie have created the exclusive Tri-Protect headrest, featuring Intelli-Fit memory foam, designed for optimal security. And whether the child has grown overnight, or parents are transporting travellers of different heights, the headrest has 10 positions that can quickly be adjusted with just one hand, giving passengers the perfect fit no matter what their height. 

The i-Traver also comes with a host of added extras that take the booster seat from functional to favourite in the blink of an eye. While safety is a priority, comfort is also important which is why i-Traver has a leg rest that extends to three positions as children grow, loose-knit and moisture wicking fabrics so sensitive skin can breathe, as well as padded arm rests so they can relax in comfort. 

Joie’s Head of Product Management, Damon Marriott said: “Whether it’s an infant carrier for your newborn, or a high back booster for your growing passengers, Joie strives to provide the highest possible safety standards to give parents peace of mind, so we are thrilled that the i-Traver has scored so highly with ADAC. Putting our seats through such rigorous testing gives our consumers confidence in our products, so they know that when they buy a Joie car seat, their child will be safe and sound.”

Liverpool FC x Joie

In other news, Joie Baby has teamed up this month with Liverpool FC to offer a special gift pack to babies born at the Liverpool Women’s Hospital throughout June, to celebrate the clubs birthday month. The pack will include a special letter written by Sir Kenny Dalglish himself to congratulate parents on their new arrival along with complimentary gifts including a LFC x Joie baby hat, a photo frame for the baby’s first LFC photo, a free Anfield stadium tour and a number of discounts to help get parents started on their journey.

Families will also have the chance to enter Joie’s competition to win a signed LFC shirt as well as a little liver membership for their new arrival. Joe Gomez and Diogo Jota caught up with one of the Midwives at the hospital to share their experiences of being a new dad, to celebrate the start of the project – watch the video here

About Joie

Joie is a global baby gear brand founded in 2011 and its products are designed with families at its heart. All Joie products are rigorously tested to the highest European standards and Joie is the United Nations Global Partner for Road Safety through their UNITAR program (United Nations Institute of Training and Research.)

Joie products are designed to grow up with users from birth onwards and are feature rich with every necessity and special upgrades. Each product features superior quality aluminum and steel; high-grade, pure and undiluted metals; top-of-the-line plastics; and tough durable strength fabrics

Every piece of every product goes through extreme testing at each stage of the development and manufacturing process. During development, stroller and buggy canopies, reclines, brakes, fold mechanism and push bar adjustments are tested over 3,000 times.

Contact details

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