We may be in Lockdown part 2 – but the team over at Joie has been busy spreading a bit of joy to lift the spirits of the people of Liverpool. In association with Radio City, they brought the UK’s biggest ever gender reveal to the city.
They lit up the Radio City Tower in order to surprise local couple Nicola and John Stewart-Pope who were watching via a big screen from the safety of their doorstep, ready to find out whether they were having a boy or a girl. As the tower was illuminated in blue, the couple were over the moon to learn they will be welcoming a baby boy in the New Year.
The big reveal came after an on-air competition launched on the Radio City breakfast show to bring a little light to the city during what have been incredibly difficult times. You can watch the reveal in full below.
Breakfast show presenter, Leanne Campbell said, “We know that usually, couples would be celebrating such fantastic news with their friends and family and at the moment this just isn’t possible – so we wanted to give the chance for something truly memorable.”
Mum-to-be, Nicola, said, “John and I have been trying for a baby for 11 years and we’d come to the conclusion that it just wasn’t going to happen for us. Then in July I had started to feel a little unwell – we panicked a bit because of Covid and I work as a nurse – but I was actually three weeks pregnant.
“We were absolutely delighted to be chosen for this prize – it meant so much to know our story had been heard and it just shows, you should never give up hope. We’re so excited to be having a boy – although we wouldn’t have minded either way – all we want is a healthy happy baby. We just want to meet him now and see his face.”
The couple were also treated to a bundle of Joie products including the award winning versatrax, pushchair, ramble XL carrycot and i-Snug infant carrier.
Joie’s Managing Director, David Welsh, said, “We are absolutely delighted to have been able to give Nicola and John this amazing opportunity – what a way to find out that you are going to be having a baby boy! And what a fantastic thing for him to be able to look back on when he’s older and to know that he was part of the UK’s biggest gender reveal.
“Our products are there for every important milestone in your little one’s early years – so for us to be able to be a part of this earliest milestone is incredibly special for everyone at Joie.”