John Lewis has revealed its top ten toys for Christmas 2024 as it gears up for the much anticipated golden quarter.

The retailer said customers have already started thinking about the holiday period, with over 1,000 online searches recorded on its website so far this month. Its top picks, which range from £14.99 to £250, focus on togetherness with all toys designed to play with friends or family and encourage imaginary play and escapism.

Barbie finds itself in the top 10 for another year as the doll celebrates her 65th anniversary, while Lego is a guarenteed bestseller.

The full list of winning toys from the retailer is as follows:

1. Squish-a-Longs 14 Pack, available from September
2. Play-Doh Rainbow Swirl Ice Cream Set
3. VTech My 1st Record Player
4. Gecko Hexbug
5. Bonnie Bear, available from October
6. LEGO Sleigh, available for pre-order in September
7. Connetix Magnetic Tiles Rainbow Motion Pack
8. Ultimate Barbie Stables
9. Melissa & Doug Vending Machine
10. Wooden Deluxe Play Kitchen

SOURCE: Retail Gazette