Bonding Throughout the 4th Trimester, Izmi’s Essential Wrap provides a comforting bond in the vital newborn stages.

Cheeky Rascals continues to support the all-important newborn bonding moments, with Izmi’s must-have Essential Wrap, from its babywearing collection. Offering comfortable closeness whilst providing soft, flexible and natural support, the Essential Wrap nurtures during the vital newborn bonding moments between parent and baby. Ideal for little one’s first precious weeks in the world following the safety and comfort of being in the womb, Izmi helps to continue the feeling of connection throughout the 4th trimester.

Skin to skin bonding

Thoughtfully and uniquely designed by mother and babywearing consultant, Emily Williamson, the Essential Wrap scientifically supports relaxation, skin to skin bonding and the release of the all-important love hormone, Oxytocin – key components that encourage babies’ development during 4th trimester. Keeping baby calm, babywearing switches their body’s fight or flight reactions off to help them fully relax.

Ideal from birth

A perfect gift for any new mum, Izmi supports the development of the special bond between mum and baby, as it will keep her bundle of joy close enough to kiss and cuddle. Ideal from birth, baby is kept secure and snug in the Izmi Essential Carrier whilst they benefit and will be comforted by the warmth of their parents’ body, sound of their heartbeat and the motion of gentle rocking as they adjust to their new surroundings.

Created in breathable, moisture wicking fabric, which also supports temperature regulation, the Essential Carrier is ideal for wear every day, especially during mum’s changeable 4th Trimester period. Easy to use and available in unisex colour options (light or mid grey) keeps it simple for both parents to use at home or on their daily walk – ensuring they make the most of every bonding opportunity to boost the all-important Oxytocin.

By distributing weight evenly, the Essential wrap can be worn in two adaptable carrying positions, including both at the front and the side. Thanks to its clever ergonomic design, pressure is reduced from the wearers back making it a comfortable experience for both parent and baby. Additionally, the wrap can also be adjusted to be used as a breastfeeding aid, the ideal support for any new mum’s nursing journey.

Cheeky Rascals Founder, Selina Russell, commented:

‘It’s so important for us to provide parents with the best products that offer benefits for baby and the whole family, and the Izmi Essential Wrap really does this.  Supporting the vital bonding moments from the 4th trimester and beyond, Izmi certainly is a thoughtfully designed and essential product that would be a perfect gift for any new mum.’

About Cheeky Rascals

Cheeky Rascals has been sourcing innovative baby and nursery kit for over 25 years, including everything from pushchairs to home safety essentials as part of its ever growing portfolio. Started as a kitchen table business by mum of three, Selina Russell, Cheeky Rascals has continued to make huge steps in the nursery industry, distributing to some of the best-known retailers in the country including John Lewis and JoJo Maman Bébé – just to name a few, as well as selling directly to families via its online store.