Following the success of the multi award-winning Angel Babybox, business owners Dr Sharon Heng and Alice Au have developed a beautiful collection of innovative, natural, and sustainable products for launch at the upcoming Kind & Jugend Trade Fair.

They will be introducing their new line of premium muslin products along with their star modular furniture, Sprout! – all will be safety certified. To celebrate the success of their business, they have now rebranded and will be known as ‘KIKI & SEBBY’, named after Sharon’s two children.


The Angel Babybox is a multi-award-winning product, having been named ‘Most Innovative Babycrib’ by Lux magazine for 2020 and 2021, and won an award for the ‘Best Nursery Innovation’ by the coveted LovedbyParents in UK. The product features a multi-functional baby crib, designed like a babybox – with a sleeping crib and a removable box lid. Angel Babybox is used as a baby crib, a play mat, changing mat and a travel cot with a weight of 8.5KG.  The product is BSEN 1130 certified and made of sustainable 100% Japanese cotton and non-toxic internal foam which is safe for the little ones and the environment.

With the success of their inaugural product, and with the same motto, the company has now produced further lines of safe, sustainable and micro luxury sleep related products. The new KIKI & SEBBY collection offers some game-changing innovation across its collection of products, with beautifully crafted design and longevity at the very heart of the project, something that’s clear the moment you see these items. 

What has evolved is a new hero product that is a must-have for parents and their treasured ones, alongside a collection of items that will shake up the market with progressive fabrication, putting the planet, as well as babies and their parents, first.  This means KIKI & SEBBY is a ‘must visit’ for trade partners at the brands international launch. 

Kind+Jugend: 8-10 September 2022
Book your appointment by emailing Alice at KIKI & SEBBY on or drop by Hall 10.1, Aisle 5, Stand 058a

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