We featured the news last week that Inglesina has launched a partnership with another iconic Italian brand, Vespa, to launch the new Quid Inglesina for Vespa.
News then broke over the weekend from Dior about the launch of the first Baby Dior Stroller with Dior Oblique print launched in collaboration with Inglesina.
This new relationship follows a successful Inglesina-Fendi project launched almost 10 years ago. The Fendi line of strollers continues to develop and off the back off this partnership, LVMH approached Inglesina to create a bespoke pram for Baby Dior.
As a luxury fashion house, it was critical for Dior that the partner for its first pram offered high spec technical capabilities, flexibility, state of the art quality and functionality. The Italian heritage of Inglesina combined with the trust and reputation of the brand added strength to the partnership.
The inner materials of the Baby Dior stroller are all made from natural bamboo fibre, and the carrycot comes with the Inglesina patented Welcome Pad, providing Baby Dior babies with ultimate style, comfort and functionality.
The Baby Dior Stroller is available in Europe and the UK, the Middle East, Singapore and Hong Kong, through Baby Dior retail shops and selected retailers.