Infantino secures new listing as Babies R Us makes its return
Infantino has announced that a selection of its award-winning nursery products will now be stocked at Babies R Us as the retailer makes its comeback. It is already live online and is planning a return to the high street as soon as this year.
This listing in yet another large retailer is another win for the brand, which is known for its wide collection of nursery essentials from carriers and night lights to teethers and toys.
Available now online, customers can add some of Infantino’s key products to their basket for next day delivery, including several of the brand’s incredibly popular baby carriers. The Cuddle-up Ergonomic Hoodie, Flip 4 -in – 1 Light and Airy, Flip 4 -in – 1 Convertible and Stay Cool Baby Carriers are all listed, meaning parents will be spoilt for choice.
In addition to several carriers, customers will also find the 2-in-1 Baby Bath Mat – Turtle, an ingenious non-slip mat to keep little ones safe at bath time, which doubles as a storage basket to drip dry toys whilst neatly stowing them away. Once bath time is over, the Soothing Baby Light and Projector and the 3-in-1 Baby Musical projector sure to invoke for the calmest of bedtimes. All these products are available online now at Babies R Us.
Additional items soon to be listed also include the Grow With Me Convertible High Chair – Fox, and Glow in the Dark Cuddly pal and teether set, meaning consumers can cover a broad range of needs from babywearing to bathing, and feeding to gifts.
After disappearing 4 years ago, the return of the highly popular retailer as part of Toys R Us will stir nostalgia amongst young consumers who grew up with the brand as children but are now parents themselves. Stocking a huge range of baby products, Babies R Us are a powerful competitor re-entering the market and Infantino are thrilled to have secured these listings.
Commenting on the account win, Nivi Bhide, Infantino’s Director of Marketing Europe said:
“We are extremely excited to have secured this significant listing with Babies R Us, it is exciting to see the return of such an iconic retailer to Britain and to be one of their suppliers. The Toys R Us and Babies R Us brands evoke such warm feelings and memories for many customers, and we are pleased to be part of their return.”