Parents have hailed early morning playtime as their happiest hour of the day, with 40% of parents choosing 9-11am as their best parenting hours. Wake up, between 6-8am, was ranked second place, with 18% of parents choosing the morning cuddles as the winning moments of every day, according to a survey from Infantino.

However, 17% of the 300+ parents asked in the survey said bedtime (and the hours that follow) was their happiest. And there are certainly some challenging hours too. There was no clear leader here, with bedtime (23%), dinner time (21%) and wake up (20%) all being flagged by some as a challenging time.

Supporting its ongoing mission to provide smartly designed products for 24/7 ‘Happy Parenting’, global brand Infantino spoke to parents to better understand the daily routine and how they can ensure they support parents throughout the ups and downs of the day.

Find out more about Infantino

Infantino is committed to offering parents all the products they need to ensure 24/7 ‘Happy Parenting’. Catering for newborns to 36 months, Infantino’s product range covers sleep, eating, bath time, play and travel.

For retail enquiries, contact Jérôme Lomer, Senior National Sales Director at Infantino on +44 (0)7921 212072 or email

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