Infantino launches a brand-new design in its much-loved Flip baby carrier collection.

The Flip 4-in-1 Nature & Nurture Convertible Carrier is a stunning new version, with an eco-friendly twist. The brand’s Flip Advanced carrier is America’s best-selling choice, and with good reason – now with its sustainable makeover the latest design provides new parents with an ideal start to their babywearing journey.

Made entirely with eco and baby-friendly materials, the carrier has been thoughtfully crafted with dye-free cotton. Also featuring a hemp outer layer, a foam inner padding partially derived from corn, as well as toggles made from recycled stem and husk adjustable, it is ideal for parents who like to lead a greener lifestyle.

Available in gender-neutral beige, the carrier pairs beautifully with the sage detailing in the design, making it easy to match with any style when carrying little ones, from birth to toddler years.

Boasting all the features the Flip range is loved for, the convertible ergonomic carrier can be worn 4-ways:

Supporting in the newborn days, the facing-in folded seat is ideal, but as little ones grow the seat can be expanded.  It also offers a facing-out folded seat option for when they can hold their head up unassisted. Finally, when they reach toddler years, it supports back carrying with the expanded seat, ensuring parents great value for money during the first years of parenting.

With extra-padded straps, a lumbar supporting waistband to distribute weight evenly, cradling headrest, and ergonomic seat, each of which is adjustable to allow users to customise the carrier to fit perfectly. What’s more, it even has a detachable (and machine washable) double-sided WonderBib and shoulder strap covers to catch any accidents.

Commenting on the launch, Nivi Bhide, Director of Marketing Europe at Infantino said:

“We are so thrilled to be launching our best-selling carrier in yet another colourway, and even better that its eco- friendly and made with natural materials. The popular option has already been a hit in the US, so I have no doubt that it’s going to be popular in the UK too, especially with the neutral tone ensuring it has a universal appeal!”

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About Infantino

Infantino designs smartly-designed products for happy parenting, and makes toys, carriers, and gear for the most important customers in the world – mums, dads, and babies. With a big dose of creativity, craft, and care to make things that celebrate and cultivate the joys and connections between parents and babies, the range is unrivalled.

Being the #1 carrier in the US, it is with good reason. The iconic Flip Carrier is a firm favourite with parents loving its durability, quality, versatility, and support. It’s complete assortment of ergonomic carriers provides all-important early bonding opportunities with a variety of hands-free ways to carry infants and toddlers.

When it comes to toys and gear, babies go wild for the collection of playful, curious characters with sensational textures, vivid colours, and interesting sounds that encourage first grasps, wonderous gazes and bursts of oohs, aahs, coos, and giggles.

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