Launching in time for International Babywearing week, Infantino has unveiled a brand new version of its much loved Cuddle Up carrier for AW21

Infantino, the brand committed to supporting parents 24/7 has launched yet another thoughtful carrier at a truly fantastic price, under £50. Introducing the Fox Cuddle Up Carrier, an ergonomically designed carrier that seamlessly combines functionality and comfort, with the added cute factor thanks to its adorable hood detail. 

The ergonomic Cuddle Up carrier  supports baby’s hips in the “M” position in both the front and back carrying mode, ensuring little ones are supported from knee-to-knee with a naturally rounded back, for a truly safe and comfy ride. 

Parents will adore how cosy their little one looks in the arched canopy hood with fox detail (including the cutest ears). The removable hood keeps baby in full sight, while also being protected during the cooler days (the super soft material is also machine washable).

Thanks to the plush, adjustable shoulder straps and wide waist belt that transfers weight to wearer’s hips, parents will find the design comfortable.  The design even comes with ingenious pockets to keep parents’ hands warm, but also handy for keys or wallet! 

Commenting on the brand new carrier , Nivi Bhide, Infantino’s Director of Marketing Europe said: 

“We are delighted to expand our carrier range yet again, especially with a carrier we all know and love. We are big fans of babywearing here at Infantino, but creating a safe, functional and stylish carrier that is super cute is a win for me!”

The new seasonal design is set to be a hit with both babies and parents. Not only supporting bonding, it will help soothe little ones and ensure everyone enjoys lots of hands free cuddles! 

For retail enquiries, please contact Nivi Bhide at


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