Licensed Toys Lead the Way at INDX Toy & Gift
Curated by leading buying group, Associated Independent Stores, INDX Toy & Gift’s March edition welcomed almost 70 exhibitors to the organisation’s dedicated exhibition venue, Cranmore Park, as toy visitors showed out in force for the spring buying season.
Each year, INDX Toy & Gift takes on a new theme in order to best reflect and cater for current market trends and developments, with 2023 being centred around licensed toys.
Returning brands included Character Options, Hasbro, Spin Master, Depesche, Keycraft and Bigjigs. Meanwhile, the show also welcomed a number of new exhibitors, including Hippychick, Abrams & Chronicle, Orange Tree Toys, The Carat shop, Ziggle, Sheldon, Maped Helix, and Connetix Tiles.
Rosie Marshall, Head of Toys and Children’s Gifts at AIS, said: “Post-pandemic, we observed a huge uptick in sales for licensed toys, which is a trend that has continued right the way through to 2023, with ongoing film, television and streaming releases presenting a great opportunity for tie-ins.
“Consumers of all ages are returning to trusted brands, from toys for toddlers all the way up to the kidult market. We welcomed an increased number of licensed exhibitors stocking a vast variety of products to the show for this very reason, and there was a great response to this from visitors.”
March’s show also saw the return of a popular social evening with a pub quiz and hot buffet, allowing exhibitors and visitors the opportunity to network in a more relaxed environment after the show.
Rosie concluded: “I have always put stock in the value of face-to-face contact with likeminded industry professionals, and the return of our quiz night was well-received by all. All in all, member support for the show was excellent, while we were also able to welcome a number of non-members to the show for the first time too.”