Award-winning nursery brand, Ickle Bubba, sets out to help make parenting more affordable this Winter.

In a bid to support parents through the cost-of-living crisis, Ickle Bubba are continuing their mission to help new parents maximise their budgets and get the most for their money with their ‘Boss Your Baby Budget’ campaign.

Already known for squeezing as much value into their stylish and affordable products and bundles, Ickle Bubba are helping parents to find ways to push their pennies that little bit further by teaming up with financial experts, Financielle, and money bloggers, thesavvyspenderofficial and thrifty_clair to produce educational, relatable and supportive content for their customers. From budgeting for maternity leave to shopping smartly for baby on a tight budget, the campaign aims to tackle a breadth of money-related parenting worries.

To back up their expert advice, Ickle Bubba have curated a Boss Your Baby Budget range which showcases their most affordable products:
  • Brand new for Autumn/Winter, the Star travel system is packed full of useful features, including a convertible carrycot and seat unit, a large shopping basket, extra-large hood with viewing window and robust EVA wheels that handle everyday terrain. It’s the perfect travel companion for everyday adventures. Priced at just £249, the Star 3 in 1 travel system bundle comes with a pushchair, convertible carrycot and seat unit; a Group 0+ car seat and a coordinating hood and apron.
  • The carefully selected Boss Your Baby Budget range is designed to hit a variety of budgets and includes the brand new Stomp Urban Travel System. Priced from £329, the Stomp Urban offers a lightweight, agile option from the bestselling Stomp range – making steering round tight spaces so easy. What’s more, it can be easily folded for easy transportation and storage. The agile, lockable swivel front wheels and adjustable handle height afford parents great control when navigating busy cities, so they can get around without hassle.
  • For parents of two, the Venus Double Stroller offers incredible value compared to other twin strollers on the market. Priced from £329, each seat is suitable from birth up to 15kg (approx. 3 years old) and can each be adjusted independently.
  • For those looking to kit out their nursery on a tight budget, the Coleby Space Saver Cot & Mattress is priced at just £149 and is the perfect option for smaller spaces too. Meanwhile, the Coleby Mini Cot Bed is ideal for standing the test of time, converting from cot to toddler bed for just £209.
  • Covering the early days, the Bubba&Me Bedside crib (from £139) is designed to keep baby close by at bedtime until they’re ready to move into their own room. And for resting, play and on-the-go, the Bubba Pod does just the job at £69.

With an array of affordable products packed with features that make parenting that much easier and baby extra comfortable, Ickle Bubba’s bundles are carefully thought out to give everything parents need for their budget.

  • Star Travel System – from £199
  • Stomp Urban Travel System – from £329
  • Venus Double Stroller – from £329
  • Coleby Space Saver Cot & Mattress – £149
  • Coleby Mini Cot Bed – from £209
  • Bubba&Me Bedside Crib – from £139
  • Bubba Pod – £69


About Ickle Bubba

The Ickle Bubba team started out in 2013 with a plan to give expecting families the chance to own a high-end travel system that offers style and exceptional value for money at an affordable price.

Ickle Bubba has gone from strength to strength and now has a fast-growing portfolio of affordable, functional and stylish products, which every family can enjoy. This includes the original Stomp Travel System coming complete with everything a parent will need from newborn to toddler including a carrycot, pushchair seat unit and a Galaxy group 0+ car seat with an isofix base.

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