Award-winning British nursery brand, Ickle Bubba, is expanding its ever-growing portfolio of products as it launches its first ever soft furninshings collection.

As well as shopping for travel systems, strollers, car seats and stylish furniture, parents can now rely on Ickle Bubba to be the one stop shop for all their nursery essentials. 

Launching with three stunning themes,  Ickle Bubba’s new Nursery Starter Sets are available in both 6pc and 10pc options and boast super soft, 100% cotton bedding.

Mono Mountains is a Scandi-inspired assortment of contrasting illustrations, while Cosmic Aura blends soft, neutral tones with classic star detailing. For those searching for something bright and beautiful, Rainbow Dreams will inject colour and fun into this all important first room. 

6pc Nursery Starter Set

At just £79, the 6pc Nursery Starter Set is the perfect bundle to set up a nursery without breaking the bank. The set includes a Comforter, Sleeping Bag, Blanket, 2 Fitted Sheets and a Changing Mat.

10pc Nursery Starter Set

For those wanting all the extras, the 10pc Nursery Starter Set is ideal. Thoughtfully created, this bundle will truly kit out the nursery, including a Light & Sound Cuddly Sleep Aid, Cellular Blanket, Bunting, 2 Sleeping Bags, a gorgeous Quilt, Musical Mobile, 2 Fitted Sheets and a Changing Mat. There is no doubt that parents will have all bases covered from birth and beyond.

Teepee Playtime 4 Piece Play Bundle

What’s more, the brand is taking its interiors collection from bedtime, to playtime, with the launch of an absolutely stunning Teepee. The brand new Teepee Playtime 4 Piece Play Bundle will create a charming space, ideal for playtime, story time or downtime.

With a window, tie back doors and contemporary prints that will fit seamlessly into any décor, it is the perfect addition to any home. With collapsible nonslip wooden poles, it can even be packed away into the fabric carry case, to take to grandmas. The bundle also comes with a matching padded Playmat, as well as 2 cushions and bunting, to complete the aesthetic. 

Commenting on the brand’s product extension, Aneesa Beasley, Product Director at Ickle Bubba said: 

“We are delighted to make our first step into the interiors category. When we first launched our furniture collection, we realised the demand for soft furnishings too, so it was a natural development for us to make. We’re thrilled with the final collections, developed by our in-house design team which include key pieces from bedding essentials to beautiful co-ordinating decor and look forward to seeing our customers make a statement with whichever bundle they choose. As always with Ickle Bubba, affordable style is key and we are confident we have achieved this with the new collection.” 

• 6pc Nursery Starter Set – RRP £79 
• 10pc Nursery Starter Set – RRP £199 
• Teepee Playtime 4 Piece Play Bundle – RRP £59 

About Ickle Bubba

The Ickle Bubba team started out in 2013 with a plan to give expecting families the chance to own a high-end travel system that offers style and exceptional value for money at an affordable price. 

Ickle Bubba has gone from strength to strength and now has a fast-growing portfolio of affordable, functional and stylish products, which every family can enjoy. This includes the original Stomp Travel System coming complete with everything a parent will need from newborn to toddler including a carrycot, pushchair seat unit and a Galaxy group 0+ car seat with an isofix base. 

For trade enquiries, please email Gary West at Ickle Bubba.

www.icklebubba.com