British nursery brand, Ickle Bubba, are teaming up with Asda to expand their offer to parents across select locations in the UK.

Branded bays featuring a curated range of Ickle Bubba products will be available in Asda’s Wigan, Tamworth and Coventry stores, with the possibility to extend the trial to more stores.

Nursery furniture & interiors, pushchairs, car seats & gifts, baby & toddler essentials.

The range will include nursery furniture and interiors, pushchairs, car seats and gifts, as well as baby and toddler essentials. The dedicated product bays will enable customers to experience the brand’s vibrant identity as well as get up close to key lines from the Ickle Bubba range.

To help prospective parents find the right product for them, Ickle Bubba brand ambassadors will be on hand to offer demonstrations and guidance every weekend from now in Coventry and from the new year in Tamworth and Wigan.

Shoppers unable to find what they need in store will also be able to scan a QR code at the shelf edge to shop the full Ickle Bubba range on

CEO and Founder, Fran Vaughan, at Ickle Bubba, said: “We are excited to announce our partnership with Asda. With great synergy between both brands, we want to build on our mission to offer customers great quality products and great value by teaming up with Asda, who have a strong heritage in delivering this for customers.”

Matt Harrison, Senior Director of Business Development and Strategic Partnerships, said: “In partnering with a brilliant brand like Ickle Bubba we’re able to complement our fantastic existing baby proposition by offering items such as furniture and travel systems, meaning shopping for little ones is more convenient. The branded trial in three Asda stores will also see Ickle Bubba products available on, making Asda a ‘one-stop shop’ for everything baby.” 

Ickle Bubba joins Asda’s existing baby offer in its Wigan, Tamworth and Coventry stores which can be shopped seven days-a-week.

More information regarding store opening hours can be found here: 

About Ickle Bubba

The Ickle Bubba team started out in 2013 with a plan to give expecting families the chance to own a high-end travel system that offers style and exceptional value for money at an affordable price.

Ickle Bubba has gone from strength to strength and has a fast-growing portfolio of affordable, functional and stylish products, which every family can enjoy. This includes the original Stomp Travel System coming complete with everything a parent will need from newborn to toddler including a carrycot, pushchair seat unit and a Galaxy group 0+ car seat with an Isofix base.

The brand now has an international team of 64 people across 7 different countries and has 232 stockists in the UK alone.

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