iCandy Orange launches with family campaign
Available for pre-order now is iCandy’s versatile iCandy Orange, the ultimate single pushchair for first-time parents, a dependable double for a baby and toddler or a spacious twin that can accommodate two full-sized carrycots. Growing families can rely on the ability of this pushchair to grow with them, all whilst maintaining its single footprint. With a possible 30 unique configurations and combinations, the new iCandy Orange makes it possible to put children into a range of seating positions, both parent and world facing.
With functionality updates and four elegant and stylish colourways in new premium fabrics, the new iCandy Orange is the ideal family pushchair.
Adventurous families will be delighted with the tougher tyres featuring increased tread and grip, making the new iCandy Orange effortlessly adaptable between urban strolls and off-road rides. Greater manoeuvrability of the wheels makes getting up and down kerbs a breeze, whilst softer suspension means that whatever the adventure, comfort is guaranteed.
Comfort is a priority for all families, yet this does not mean compromising on style and with the new iCandy Orange the two go hand in hand. Proving iCandy’s ability to infuse functionality with finesse, the stretch diamond design within the premium fabrics achieves a sophisticated aesthetic whilst providing all-important padding for baby’s comfort. From a carrycot that is suitable for permanent overnight sleeping to a deep, curved and supportive seat unit, comfort for baby is guaranteed in each and every configuration.
Reflecting iCandy’s founding principles of quality, heritage, innovation and style, the British brand has launched the new iCandy Orange via a brand new creative campaign, featuring seven real families across Britain, including first-time parents in rural Scotland to a family of triplets based in bustling Central London, as they put the pushchair to the test. The result is an enchanting and often humorous series of vignettes demonstrating just how seamlessly the new iCandy Orange fits into their unique, and varied lives.
To further illustrate iCandy Orange’s adaptability, customers are invited to take part in an interactive quiz to determine how it can seamlessly fit into their lifestyle.
iCandy supports Great Ormond Street Children’s Hospital. The relationship with GOSH is one which the brand is extremely proud of, with all fundraising endeavours going towards raising money for the charity. Please see iCandy’s Just Giving page for more information: www.justgiving.com/company/icandy
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