As the UAE luxury goods market continues to expand and the demand for iCandy products grows globally, the British stroller brand has expanded into the territory, with iCandy’s innovative and stylish collections now available at the newly launched Mom Store in Dubai’s Mirdif City Center.
The experiential flagship store, launched by UAE-based Lals Group, showcases iCandy’s wide range of stylish, functional and quality pushchairs, highchairs and accessories, which have been designed to fit seamlessly into every parent’s lifestyle.
Alongside ‘Inspiration and Guidance’ and ‘Experience and Convenience’, one of Mom Store’s key brand values is ‘Trusted Products’, with the retailer priding itself on “handpicked products from around the world”. With shared values of quality, innovation, heritage, and style, as well as a desire to be there for families through every stage of the parenting journey, the partnership between iCandy World and Mom Store was a natural pairing.
Reflecting on the appointment of Mom Store as an authorised distributor of iCandy products, Bradley Appel, iCandy Joint CEO, commented:
“We are delighted that Mom Store is now part of the iCandy family and has joined our hand-picked selection of specialist distributors. iCandy is very selective when it comes to the distributors within our network and we only choose to engage with retailers who offer exceptional service, something Mom Store’s parent company Lals Group has established during its 40 year legacy”.
From the iconic iCandy Peach which offers double functionality on a single footprint, to the iCandy MiChair, an innovative, multifunctional highchair that transforms into a beautifully crafted piece of furniture, iCandy’s wide range of products will be available at Mom Store, both in-store and online. In-store shoppers can enjoy personalised shopping experiences or relax in the ‘Mom’s Lounge’, whilst little ones can make the most of the in-store soft play area. Online, parents can become part of the Mom Store community via the ‘Mom Talk’ blog, a space which offers helpful advice and brand spotlights.
Mom Store will also be opening at The Dubai Mall and Mall of the Emirates, in addition to the flagship store at Mirdif City Center.
City Centre Mirdif (Ground Floor, Entrance C)
The Dubai Mall – opening in May (Second Floor, P7 Cinema Parking)
Mall of the Emirates – opening soon
About iCandy World Ltd
iCandy is a British family business that celebrated its 85th anniversary in 2018.
The team is dedicated to creating pushchairs that reflect a unique sense of style and practical, well-designed solutions. The perfect mix of high-tech sophistication and smooth living, iCandy is for people who appreciate the value of British design, craftsmanship and technical innovation.
In 2016 iCandy was delighted to share the news that Her Majesty The Queen had been graciously pleased to approve the Prime Minister’s recommendation that iCandy should receive a Queen’s Award for Enterprise in International Trade. The Queen’s Award for Enterprise is the UK’s most prestigious award for business performance.
Following success in 2016, iCandy was delighted to claim another Queens Award, this time for Innovation in 2018, underlining the brand’s ongoing commitment to supreme product development.
iCandy support Great Ormond Street Children’s Hospital. The relationship with GOSH is one which the brand is extremely proud of, with all fundraising endeavours going towards raising money for the charity – see iCandy’s Just Giving page for more information: www.justgiving.com/company/icandy