Hybrid Selling: How to Provide a Blended Retail Experience for Your Customers
The pandemic encouraged business owners to rethink their methods of operation. One of the ways businesses adapted to the growing online market was hybrid selling, where you sell products both online and in-store.
In this article, Mobile Mini, which provides portable and secure storage containers, explores how hybrid selling can create the perfect blended approach to maximise customer experience in 2022 – whether you’re a brick-and-mortar shop owner looking to expand online or an e-commerce store considering opening a pop-up shop.
Therefore, if you’re a business owner without an online shop, it would be beneficial to set one up in the post-pandemic world. Your e-commerce store could be on a third-party platform, such as Etsy or Amazon. Depending on your budget, you could even create your own e-commerce site using a content management system, such as Shopify. This will provide your customers with a blended retail experience that will accommodate the growing demand for online shopping options.
Invest in digital marketing
It is important to make the most out of digital marketing. This is true whether you’re considering opening an online shop or you already have an established e-commerce store. Digital marketing will boost your online presence and draw customers to your business.
Digital marketing is imperative to the commercial success of online businesses. It will allow you to build lasting relationships with your customers and enable you to showcase your services or products. These products and services can then be shown to the largest and most appropriate audience possible. This marketing can come in the form of search engine optimisation (SEO), pay-per-click advertising (PPC), social media marketing, and much more.
This means that digital marketing is a lot more than creating online adverts! Your business can work with professional marketers to utilise data and create customer engagement plans. According to one study, 67% of marketers that use customer engagement platforms enjoyed it. Your business can make use of these platforms to communicate with each of your customers in a unique and personalised way.
Make a pop-up shop for your online store
If you own an online business, it may be time for you to consider opening a brick-and-mortar store – even if it is temporary. There are still demographics of shoppers that prefer to buy goods or services in person. Although online shopping allows your business to reach the growing online market, it’s important to have a street presence too.
A great way to achieve this balance is to open up a pop-up storage container shop. This will allow you to display your products or services for a short amount of time while avoiding paying long-term rent on shopfronts. Entice your customers with discounted rates and decorative displays in person. This way, you could solidify a new demographic of customers!
The world of retail and business is constantly evolving. Whether your business sells macramé crafts or custom stationery, you should continue to be mindful of shopping trends. Strive to provide your customers with a blended retail experience. This could be in the form of opening up an online shop or making a pop-up store. Regardless of your methods, you’ll be sure to see the benefits of hybrid selling, so how will you start?