Baby wearing brand, Moby, is now pleased to announce that Hippychick will commence distribution of the full range of Moby baby products, including its best-selling baby wraps, with the addition of some exciting new products which will launch this Autumn/Winter.

Following a partnership spanning over 3 years, distributor Clever Clogs and Moby, part of the Thrive International group of companies, have mutually agreed to end their trading relationship, with new partner Hippychick taking over from 1st October 2021.

Ian Schaffer, CEO of Thrive International comments:

“We would like to thank Clever Clogs for their hard work over the past few years and look forward to the next chapter working with new partners Hippychick.  Moby and Hippychick feel their strategies are closely aligned, with both companies committed to providing quality products and high service levels.  Their knowledge of the category, with their market leading hip carrier, and relationships with retail partners make them the perfect partner for us”.

Jeremy Minchin, Managing Director of Hippychick, commented:

“We are delighted to have been asked to take on one of the leading brands in the baby and carrier market.  We are always keen to strengthen our footprint in nursery and we see this as a really great step forward for both Hippychick and Moby.  We are very fortunate to be inheriting a strong presence for the brand in the market from Clever Clogs and are excited about the new designs and fabrics which we will be showcasing at Harrogate Nursery Fair, stands Q66 & Q70”.

About Moby

After introducing their classic wrap in 2003, the MOBY name quickly became synonymous with babywearing. Globally recognised, they are trusted experts – the brand that knows the importance of keeping babies close, calm, and happy.  Focused on creating products that encourage bonding over special moments, shared discoveries, with designs developed to adapt with baby, always offering comfort, safety, versatility, and effortless style.

About Hippychick

Hippychick is a well established family business, founded in 1999 by Julia Minchin. Winners of the highly prestigious Progressive Pre-School Best Distributor Award several years running, Hippychick brings innovative and exciting products to family homes at the same time as providing exceptional customer service. Each product in their nursery range is carefully selected based on design, quality, and whether they will make parents’ lives easier. They have excellent supply lines open to the major retailers as well as providing an exceptional service to 500+ independent shops across the UK and Ireland.

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