Julia Minchin, founder of baby and toddler business, Hippychick, has been given the exclusive rights to distribute dena Diversity in the UK.

Diversity toys and aids for children are forging a category in their own right in the worldwide toy market and the latest to hit the shelves in time for Christmas is dena Diversity – the toy that focusses specifically on different skin tones and that is suitable for use from birth onwards.

dena Diversity is a boxed set of 12 figures in various colours designed to emulate various skin tones.  The figures are made from a food grade silicone and like the rest of the range, offer imaginative free-play opportunities for babies from birth onwards.  It can be thrown, sucked, chewed, bounced, stacked, flexed and, when they are older, can even be used as moulds for cooking.  The possibilities with dena are endless.

Commenting on the launch, Julia said: ‘Exposing your child to a diverse range of people and cultures in their very early years is critical. But not all of us are fortunate enough to have this at our fingertips. Dena, we believe can start to work its magic from day one, helping babies to start to open their minds before they even become receptive.’ 

dena Diversity is now available from Hippychick’s Website at £39.50