Running across two days last week, the Harrogate Digital Preview Show aimed to unite the market, offer brand focus, and support companies and retailers through the current challenges.

Over 400 visitors and more than 25 exhibitors signed up for the show to showcase their innovations for babies and toddlers.

With live elements running over the two days, visitors attended product demos, visited the digital showroom, read news/trending section, took part in the awards, and watched talks and workshops.

We wanted to highlight some of the smaller brands that took part in the show.

Small brand focus

Cloud and Cuckoo

Cloud & Cuckoo

Cloud and Cuckoo specialises in natural teething products. Made from natural rubber straight from the Hevea Tree, these teethers are soft and hollow which make them more pleasant to chew on, compared to all the hard plastic teethers.



Balou provides luxury young fashion at more affordable prices. The Balou products include clothing from newborn up to 12 years of age, accessories, travel cases, gifting and footwear.

Ergo Baby and Tula

Ergobaby and Tula

Ergobaby and Baby Tula are two brands, sharing one mission; to promote and support baby wearing. What initially started as two parents’ quest to find a baby carrier that best suited their lifestyle has blossomed into a global company working towards empowering families of all kinds on their individual parenting journeys.

Angel Baby Box in box

Angel Babybox

Angel Babybox is an evolution of a baby sleeping pod and a traditional Finnish baby box for baby to sleep. It provides a super snuggly safe, comfortable cosy place for them, but is also a multifunctional all-in-one sleeping-pod, playmat, changing mat and travel cot.


Kid Central

Kid Central is a wholesaler and distributer of baby and maternity products to the retail industry. The Kidcentral team represents 8 brands and comes with years of experience in wholesale, retail, distribution, as well as brand marketing to maintain a constant and consistent supply chain to retailers.

Mama Bamboo

Mama Bamboo

Mama Bamboo started by producing eco-friendly bamboo nappies and wipes to help protect both little bottoms and the planet. The brand now also offers bamboo dining sets for children too.

Eco Rascals

Eco Rascals is range of organic bamboo tableware is designed to support parents and caregivers. Sharing a deep passion to reduce the use of plastic, the company is committed to producing plastic free products.



Vidiamo has created the only stroller in the world that offers 10 configurations in the frame of a single stroller. Allowing parents to extend and add on components to suit their family set up, the Limo can be used as a single stroller, double stroller, extra storage or simply a bed.