Belgian toy brand, Lilliputiens, is thrilled to announce its exclusive pop-up shop has now opened at top London department store, Harrods.

From 9th May, for 6 weeks, the toy brand will showcase its enchanting collection of imaginative toys at Harrods’ world-renowned children’s department on the 4th floor, as well as online at the luxury online retailer.

Lilliputiens believes that every toy should be smart, sparkling, innovative and support bonding. This ethos is thoughtfully woven into every timeless design, promising to offer a wonderful world of discovery, and imaginative play.

The pop-up shop will feature more than 30 exquisite products and visitors will have the chance to meet characters including Marius the Multi-activity Rhino and Stella the Multi-activity Fawn. Each product will excite little minds, as they discover sounds, play peekaboo in the mirror and exercise fine motor skills through play.

Not to be missed is the Lilliptuiens world of charming dolls and cute accessories. Little ones (and adults) will fall in love with Baby Sasha, Charlie, Ari and Rose to name a few. Each doll needs to be cared for, whether that’s feeding with their bottle or having their nappy changed and, no doll is complete without the gorgeous floral carrier and sleeping basket.

The Lilliputiens pop-up shop will also present two of the brands’ heroes; the colourful and multifunctional My First Farm that will teach little ones all about important farm life and Noah’s Ark, a delightful collection of soft toys that tell the traditional story of Noah and his Ark full of animals.

Neil Montgomery, UK Commercial Director at Juratoys said: “The response to Lilliputiens in just a few months since launching in the UK has been fantastic and the latest agreement with Harrods is certainly a testament of the high quality, stylish, engaging and endearing toys. The pop-up shop will present a wonderful mix of what we believe will be some of the most popular products and we are sure the 6-week event, both in store and online, will be a great chance to get this enchanting brand even more awareness.”

Lilliputiens is passionate that every product in the collection should be truly versatile and offer multiple ways to play, from imagination-inspiring toy sets to plush dolls with exciting hidden, sensory features to discover.

About Lilliputiens

Lilliputiens is the story of two ”Made in Belgium” enthusiasts. Created in 1995 by two friends, the brand has embarked on a quest to create the very best soft toys. Today, the Lilliputiens family has grown and continues to delight with its colour pallets, range of materials and its universe populated with fantastically endearing characters.