Fast growing nursery brand, Green Sheep Group (GSG), is delighted to announce the appointment of Brett Capon as Sales Director to oversee multiple channels of the business.

Formerly Head of Sales at Mamas & Papas, Brett brings 30 years sales experience to the role and a wealth of knowledge from more than a decade specialising in the nursery sector. The new role, based in Warwickshire, will see him oversee the UK & Ireland, whilst also focusing on building the brands export and emerging markets business. Brett will work across both of GSG’s iconic brands, Snüz and The Little Green Sheep, with a clear objective to strategically bring new products to market and grow international presence.

Brett’s arrival follows a string of developments across the business, including the appointment of Matt Hill as Product Designer and Georgie Sternberg to add another Account Manager to the award-winning team, as well as six tactical promotions within the business. The strategic developments and growth reflect GSG’s ongoing and continued trade and consumer success.

Speaking about the appointment Roger Allen at GSG said:

“Here at GSG we believe that building a team with the right culture, great people and winning mentality is paramount and the recent appointments truly reflect our commitment to finding the best people and recruiting absolute talent.”

He continued: “Finding the right person to drive the business forward and lead the sales team was of vital importance.  Brett certainly stood out thanks to his significant industry experience, sales knowledge and determination; we are confident he will deliver and support our assertive plans for growth.”

Newly appointed Brett Capon added:

“I am thrilled to be joining Green Sheep Group at such an important time in the brand’s strategic growth. I have been admirer of GSG for some time and the opportunity to be part of such a highly respected business within the nursery industry with two iconic brands in Snuz and The Little Green Sheep is very exciting. 

I look forward to working with the excellent GSG team on our next strategic steps. We have some truly fantastic new products launching in 2022 which I am certain based on the reaction at the Harrogate Nursery Fair, will further enhance our brands growth in both existing and new markets. I will be focused on replicating our UK successes in our export & emerging markets, so I am looking forward to the challenge ahead.” 

About Green Sheep Group

Green Sheep Group (GSG) is a UK-based nursery company established since 2006 specialising in the design and manufacture of nursery baby products. Two brands operate under the company umbrella of GSG; The Little Green Sheep and Snüz.

Snüz, the multi-award-winning nursery brand and winners of the Queen’s Award for Innovation is focussed on creating stylish and clever sleep solutions that benefits both parent and baby.

Snüz can be seen in some of the most trusted UK retailers including John Lewis, Mamas & Papas, Amazon and over 100 of the best independent stores, as well as an extensive network of Global retailers.

Snüz was created in 2014 along with the iconic and award-winning SnüzPod, the UK’s very first mass-market bedside crib. Since then, the brand has grown to lead the way in stylish nursery and kids’ products including furniture, décor, mattresses, sleep aids and play. The brand has one clear commitment to create the very best products to help parents and babies get the most sleep they can. The Little Green Sheep is dedicated to producing beautifully crafted products made with organic materials, to create natural and stylish baby essentials. From award-winning baby mattresses and moses baskets to super soft organic baby bedding and cotton teepees, perfect for natural play time!

Find out more about Green Sheep Group at and for trade enquiries, email

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