Green Sheep Group, led by Roger Allen, Chief Executive, had the privilege of meeting His Majesty the King at Buckingham Palace together with other members of the Royal Family and senior Cabinet Ministers.

Green Sheep Group emerged as the sole recipient from Warwickshire of this esteemed award, recognising outstanding achievement across various categories including innovation, international trade, sustainable development, and promoting opportunity through social mobility. Instituted by Royal Warrant in 1965, the King’s Award for Enterprise, previously known as the Queen’s Award for Enterprise, remains one of the most prestigious business awards schemes in the United Kingdom, celebrating the finest British businesses.


Commenting on this exceptional recognition, Roger Allen, Chief Executive of Green Sheep Group, expressed his gratitude and pride: “It is truly an honour to be acknowledged with this prestigious accolade, particularly as the first Warwickshire company to receive the new King’s Award. This achievement is a testament to the unwavering dedication and hard work of the entire Green Sheep Group team.”


Since its establishment in 2006, Green Sheep Group has achieved remarkable growth and success. With an already established presence in over 40 countries, the company aims to expand its global reach even further in the coming year. To support their valued UK partners, Green Sheep Group has restructured and strengthened their entire commercial operation, reinforcing their commitment to excellence.


Roger added: “Winning the King’s Award provides a significant boost to Green Sheep Group’s brands, The Little Green Sheep and Snüz. This recognition strengthens our strategic plans for future business development and sets the stage for international expansion later this year. The timing of this award couldn’t be more perfect.”


Green Sheep Group is renowned for its brands The Little Green Sheep and Snüz. With a commitment to providing babies with the most natural environment possible and a range of exceptional quality and beautifully designed products have garnered widespread acclaim.


This is the second royal award for Green Sheep Group, having previously received The Queen’s Award for Innovation in 2018. The rarity of such recognition since the establishment of the Awards in 1965 underscores the significance of receiving the first King’s Award for Enterprise in International Trade.


Winners of the King’s Award for Enterprise are granted the authority of using the distinguished Royal Crown on their products for a period of five years. This recognition enhances the reputation and credibility of UK businesses in both domestic and international markets.


About Green Sheep Group

Green Sheep Group (GSG) is a UK-based nursery company established since 2006 specialising in the design and manufacture of baby products. Two brands operate under the company umbrella of GSG; The Little Green Sheep and Snüz.


Snüz, the multi-award-winning nursery brand and winners of the Queen’s Award for Innovation is focussed on creating stylish and clever sleep solutions that benefits both parent and baby.


Creators of the iconic SnüzPod, Snüz can be seen in some of the most trusted UK retailers including John Lewis, Mamas & Papas, Amazon and over 100 of the best independent stores, as well as an extensive network of Global retailers.


The Little Green Sheep is dedicated to producing products that are as beautiful on the outside as they are on the inside, enabling parents to create the most natural environment for them & their little ones. From award-winning natural mattresses, for babies & adults, to Moses baskets, super soft organic baby bedding and cotton teepees, perfect for natural play time!

Find out more about Green Sheep Group at and for trade enquiries, email

Share your story

Want to share your news story through Nursery Online? Drop us a line using our news form or send us an email.