Fast growing nursery brand, Green Sheep Group (GSG), is delighted to announce the appointment of industry heavyweight Mitch Levene as COO.

With more than a decade of senior level industry experience, Mitch joins the Warwickshire based business as Chief Operating Officer, in a highly strategic move for the business.

Formerly the Managing Director at Chicco and Artsana, Mitch brings a unique wealth of knowledge and expertise to the nursery brand. His unrivalled background in business development and commercial strategy, will be a huge asset as GSG continues to grow and expand both nationally and internationally.

In his new role as Chief Operating Officer, Mitch  will work across both of GSG’s iconic brands, Snüz and The Little Green Sheep, with a clear objective to identify and pursue new business opportunities, as well as strengthen the brand’s existing partnerships. Drawing on his strong management skills and clear ability to lead strategically, Mitch will be instrumental in driving the team forward, to deliver on the brand’s ambitious plans for expansion and developments in 2023 and beyond.

Speaking about the appointment Green Sheep Group’s CEO, Roger Allen, said:

“Mitch is a true professional with a huge wealth of knowledge and unique industry experience  – we are excited to have him on board. His proven track record of success in building relationships and driving revenue through strategic growth makes him the perfect fit for our team, not to mention his skills and expertise, which will be a great asset as the business continues to grow.

“With Mitch’s addition to the team, Green Sheep Group is perfectly positioned to take on new challenges and continue our core objective of making parents’ lives easier,” continued Roger.  “We are confident his appointment and future contributions will have a significant impact on the success of the company and we look forward to all that the future holds.”

Newly appointed COO, Mitch Levene, added:

“I am excited to join the Green Sheep Group team and contribute my skills and experience to the company. I have always been impressed with the company’s commitment to innovation and its sustainable fast paced growth – I look forward to being a part of such a dynamic and forward-thinking team.”

About Green Sheep Group

Green Sheep Group (GSG) is a UK-based nursery company established since 2006 specialising in the design and manufacture of nursery baby products. Two brands operate under the company umbrella of GSG; The Little Green Sheep and Snüz.

Snüz, the multi-award-winning nursery brand and winners of the Queen’s Award for Innovation is focussed on creating stylish and clever sleep solutions that benefits both parent and baby.

Snüz can be seen in some of the most trusted UK retailers including John Lewis, Mamas & Papas, Amazon and over 100 of the best independent stores, as well as an extensive network of Global retailers.

Snüz was created in 2014 along with the iconic and award-winning SnüzPod, the UK’s very first mass-market bedside crib. Since then, the brand has grown to lead the way in stylish nursery and kids’ products including furniture, décor, mattresses, sleep aids and play. The brand has one clear commitment to create the very best products to help parents and babies get the most sleep they can.

The Little Green Sheep is dedicated to producing beautifully crafted products made with organic materials, to create natural and stylish baby essentials. From award-winning baby mattresses and moses baskets to super soft organic baby bedding and cotton teepees, perfect for natural play time!

Find out more about Green Sheep Group at and for trade enquiries, email

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