Geomagworld, the leading magnetic toy brand, have announced two new appointments that demonstrate their commitment to expanding their presence within the UK and Ireland.

With these new appointments, Geomagworld is looking to build upon their already successful presence in the region and take it to the next level.


The new appointments are Andrew McCormick as Sales Agent for Northern Ireland and Republic of Ireland. Geomag’s Clive Wooster said “Geomagworld are delighted to have Andrew McCormick onboard as our Irish Sales Agent., Andrew needs no introduction to Irish customers where he has an exemplary reputation for professionalism and hard work. He will represent Geomag in both Northern Ireland and the Republic and will be on Stand D34 to meet customers at London Toy Fair.”


The second new appointment is of bébélephant, who are the new distributor of Geomagworld’s award-winning, sustainable and 100% recycled Magicube range for the nursery industry. Clive Wooster adds “Geomagworld’s Magicube range is growing fast and to further build its presence in the nursery sector, Geomag is delighted to appoint bébélephant, to distribute its Magicube range. bébélephant, have built an enviable reputation in this sector and we are delighted to have Elliot Bishop and his team onboard”.


Commenting on their appointment, Elliot Bishop, Managing Director of bébélephant noted, “I recall at this time last year, I was asked for my predictions for future trends, and I remarked then that there was a move towards more eco-friendly products. Our team were really impressed by the fact the range is made from 100% recycled plastic which is becoming so important with parents these days. We look forward to working with Geomag to increase the distribution of Magicube.”

The new appointments are sure to bring with them a wealth of experience and knowledge that will help Geomagworld reach its goals of continued growth. With the right people in place, Geomag can continue to expand its reach and become an even bigger part of the UK and Ireland’s toy industry.

Circular economy

Geomag has embraced the attitude of the circular economy for many years now. In 2020 they converted their Magicube and Classic lines to use 100% recycled plastics. In 2021 they achieved their goal and transitioned all new lines into recycled plastic, including Mechanics.  Their packaging is also made from recycled materials and their production process uses 100% renewable energy. Geomag really does show that educational and fun play really can be green through their award-winning and certified Swiss-made toys.


GeomagWorld will be at Spielwarenmesse, Hall 4-E17 from February 1st -5th.

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