Leading ethical and sustainable children’s clothing brand, Frugi, has become the first childrenswear business to join the Circular Textiles Foundation (CTF).
Members of the Foundation commit to implementing circular design principles within their operations, enabling garments to be easily disassembled, sorted and recycled at their end of life.
Frugi will be following these principles to work towards creating a range of fully recyclable clothing for SS23. The CTF certification mark will be present on 22 percent of the collection, with the label’s end goal being to establish the mark on its entire future collections.
Sarah Clark, Frugi’s CEO, commented: “Sustainability is at the heart of the Frugi brand as our clothes are already designed to grow with children, using reversible prints, interactive appliques, and clothes with extendable cuffs, waistbands, and shoulder straps. Our commitment to eliminating waste is further strengthened by our partnership with the Circular Textile Foundation, especially as the first childrenswear brand to do so. We can’t wait to launch our spring/summer ‘23 range with the new certification and to show that we are serious about making a genuinely circular product, and to protect the planet we play on.”
Frugi was founded in 2004 by Kurt & Lucy Jewson after they struggled to find sustainable clothes to fit over reusable nappies. Seventeen years later, Frugi is the UK’s leading ethical and organic children’s clothing brand available to buy online from welovefrugi.com and over 550 retailers globally in 30 countries. The full range includes newborn to ten years with Frugi Bloom, a stylish twinning, maternity, and breastfeeding range.
Frugi acquired TotsBots and Bloom & Nora in January 2020 giving them prominence in the reusable products market. Designed in Cornwall, Frugi has developed many clever details for the clothing range to help prolong the lifespan such as extendable sleeves and trouser legs. The brand is famous for vibrant prints, fun appliqués, and for using sustainable fabrics. Frugi are proud to be certified by the Soil Association and Global Organic Textile Standard (GOTS) receiving the highest level of certification in the world of leading textile processing standards.